Zamok Ukr - sale of smart locks under its own brand

> Task: find partners and clients
>
Services: Targeted advertising
### Challenges:
- High product cost
- Misconceptions among potential clients about the product
- Difficulty in initial understanding of the product
- No consistent management of the brand's Instagram

### Solutions:
- Launch various advertising goals to understand how clients prefer to make decisions
- Constant communication with the sales department to understand the situation
- Manage different directions (B2B, B2C)
- Develop creatives with videos on how to use it
- Creatives with branding and without it
- Specifically state in the creatives who we are looking for partnerships with, to avoid non-targeted applications
- Ask additional questions in the form to reduce the % of non-targeted applications
- Based on the audience, highlight different offers in creatives and texts

Targeted advertising
### What has been done:
- Conducted competitor analysis
- Analyzed the audience
- Technical preparation for advertising
- Developed a strategy
- Created creatives and texts for them
- Processed hypotheses
- Launched and reported on advertising campaigns

Reach: 128,219
CTR(all): 2.73%
Budget: $1,552.79
Leads: 269
Messages: 223
Purchases on the site: 5