Launching advertising from scratch in the perfume niche for consumption

Original Perfume Store
The assortment includes both full-size bottles and samples

A successful advertising launch from scratch was conducted on Khoroshop
The work included:
1. Creation of all marketing services and their setup (Google Analytics, Merchant Center, Google Ads)
2. Receiving an advertising bonus from Google in the amount of 16,900 UAH
3. Assistance in optimizing the website and improving product cards
4. Development of the structure of advertising campaigns with segmentation by price
5. Launching advertising campaigns and their optimization
6. Scaling advertising campaigns without losing effectiveness by:
- reallocating budgets to more effective campaigns
- targeted optimization at the product level (distribution by margin)
- launching additional campaigns with feed duplication

Result:
Ensured a continuous flow of orders for the new online store
Sales volume growth from 0 to 800,000/month in 5 months
ROAS growth from 4.3 at the start to 10.24 due to successful optimization
Increase in average check from 1,120 UAH to 2,100 UAH