Increase in sales for Loft Mebel
Contextual Advertising
Loft Mebel — a manufacturer of furniture for home and office in loft style, which approached us with a request to increase the number of orders.
What we did:
At the start of the collaboration, the advertising cabinet had campaigns that included all product categories at once, which limited the effectiveness of budget distribution. We optimized the campaigns by dividing them by product categories, which allowed for even promotion of the entire range without the dominance of popular items.
Results:
From February 1 to April 28, 132,917 UAH was spent on advertising, which brought 220 purchases with an average check of 5,681 UAH. The total revenue amounted to 1,238,882 UAH. In addition, 112 clicks on the phone number were recorded, confirming additional interest from customers.
What we did:
At the start of the collaboration, the advertising cabinet had campaigns that included all product categories at once, which limited the effectiveness of budget distribution. We optimized the campaigns by dividing them by product categories, which allowed for even promotion of the entire range without the dominance of popular items.
Results:
From February 1 to April 28, 132,917 UAH was spent on advertising, which brought 220 purchases with an average check of 5,681 UAH. The total revenue amounted to 1,238,882 UAH. In addition, 112 clicks on the phone number were recorded, confirming additional interest from customers.