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Product/Service Description:

We produce body care products for men
The products are developed as a line of body care products for men, including hair styling products, shaving soap, shower gel.

Target Audience Portrait:

Man 24-35 years old. Takes care of his appearance and style – it is not an empty phrase for him. Active user of Instagram and Facebook. User of new media The Village. KinFolk, Meduza, Fur:Fur. Income 10-15 thousand UAH. Visits Focused on achieving success in the professional field and self-realization. User of modern barbershop services. Spending 300 UAH to enhance his image does not cause confusion.


List the nearest competitors:

The closest imported analogs in this niche:

The Bluebeards Revenge

American Crew 

Metamorphosee

Acca Kappa 1869

Rumble59

Murrays Original

Describe the main competitive advantages:

All products are based on natural components. All produced in small batches.
The fragrance reflects traditionally masculine non-synthetic combinations: bourbon, oak, bergamot, citrus, juniper, cardamom, tobacco. The entire palette of scents is achieved by adding extracts and concentrates from our own production.


Sales Regions:

Ukraine


Creative Concept:

Practical self-care and body care products made from quality ingredients at reasonable prices from a local manufacturer.

What should be reflected in the name?

The name should reflect the opposite of modern "pink/turquoise" brands of body care products with the scent of "strawberry-banana fairy tale in Bali" and mass market. A product that a man is not ashamed to buy, as he will find it not on the shelf with cosmetics, but on the shelf with men's body care products.

The name should reflect a modern approach and a new interpretation of already established and familiar things, a rethinking of the mundane.


Language of writing?

Preferably the name in Ukrainian or Russian, looking harmonious when written in Latin letters


Word count:

One word, a maximum of two words


Additional information:

The name should not hint at soap, shampoo, and cosmetics. The name should convey the main message. Taking care of oneself is the norm for every man, part of his life position. His Life Style, if you will.

There should be no banal parallels in the name with lumberjacks, hipsters, brutes, or bearded men.
Aktualizacje
Aktualizacja #1

Nie powinno być w nazwie Men, Mann i tym podobnych

Nie powinno być w nazwie banalnych paraleli z drwalami, hipsterami, brutalami, brodaczami

W nazwie powinien być odzwierciedlony nowoczesny sposób myślenia i nowe odczytanie już ustalonych i znanych rzeczy, reinterpretacja codzienności. Dobrze ten sposób myślenia ilustrują nazwy ulicznych marek odzieżowych: Sputnik, Volchok, Kora, Anteater

 Zaloguj się lub zarejestruj się, żeby zobaczyć oryginał
26 grudnia 2017, 11:12