Pełny cykl opracowania logo i projektu opakowania marki SaiRose proszek do prania i żel

TECHNICAL ASSIGNMENT

Full cycle of logo and packaging design development for the brand SaiRose (laundry powder and laundry gel)

1. Brand description

SaiRose is a personal brand of laundry powder and gel.
SaiRose is a pseudonym of the creator, embodying his image and philosophy.

The founder of the brand is a poet and chemist, creator of a unique formula for laundry powder and gel that not only cleans clothes but also cares for people.

The main idea of the brand is to combine:

the power of science

the depth of poetry

warmth and care for people

The product should feel like it was created with soul and intellect, not just as ordinary household chemicals.

2. Main task of the project

A full cycle of packaging and logo design development for the brand SaiRose is required for:

laundry powder (box and soft packaging)

laundry gel (bottle)

possible mini-format (samples)

The design should be:

bright and attention-grabbing

modern and visually strong

premium in feel

but not look cheap or overloaded

It should immediately evoke trust in the quality of the product.

3. Logo concept

The logo of the brand SaiRose must include:

a drawn portrait of the founder

his image as a chemist in the guise of a poet

100% similarity is not required, but recognizability must be maintained

The face should be similar enough for people to associate the image with the real person in:

TikTok

Instagram

social networks and videos

Under the portrait, the inscription should read:

SAIROSE
CHEMIST AND POET

My important addition:
The logo should be universal and used separately from the packaging:
— in social networks
— on the website
— in videos
— on banners
— on stickers and labels

4. Central visual element (key image)

In the center of the packaging, there should be a visual element in the form of:

a funnel of water turning into foam

movement, energy, and depth

bright light emanating from the center

integration of formulas and chemical elements into the flow of water

Just as top brands have their "whirlpool," circle, funnel, and light — for SaiRose it should look:

smarter

deeper

more mystical

more scientific and poetic

My important addition:
This visual element should convey a sense of alchemy, science, and creativity simultaneously

5. Emotional message of the packaging

The design should convey:

sincerity

warmth

care

inspiration

the genius of the creator

The buyer should feel the thought:

“This is not just powder.
It is created by a person who cares about me.”

6. Letter from SaiRose (very important element)

Part of the products (both powder and gel) will contain a letter from SaiRose addressed to the customer along with a poem.

In the design, it is necessary to:

leave a special place for the letter

indicate on the packaging a phrase, for example:

“Inside is a letter from SaiRose”

“A personal message from the creator inside”

My important addition:
The “letter” area should be designed as a premium emotional element of the design, not just a technical space. This is a key feature of the brand.

7. Color concept

The colors of successful laundry powders are used as a guideline (examples provided by the client):

bright

contrasting

energetic

“glowing” from within

However, the designer needs to:

propose their own unique colors for the brand SaiRose

My important addition:
It is necessary to propose at least 3 color concepts for the brand:

Based on classic colors of household chemicals

Based on science, alchemy, and formulas

Based on poetry, feelings, and warmth

8. Scalability and formats

The design should easily adapt to:

boxes of 1 kg / 2 kg / 5 kg

soft packaging

gel bottles

samples

And should be prepared for professional printing.

My important addition:
Final files should be provided in formats: AI (Adobe Illustrator), PSD, as well as in the form of high-quality mockups (PNG/JPG).

9. Essence of the brand in one sentence

SaiRose is a personal brand created by a Poet and a Chemist, combining the power of science, the soul of poetry, light, care, and warmth in an intelligent and vibrant product.

10. Adaptation for the Arab market and the spirit of Muslim culture

Since the brand SaiRose will be marketed in Arab countries, the design must delicately and modernly reflect the spirit of Arab and Muslim culture — without religious propaganda, but with deep respect for the traditions of the region.

Visually, this can be expressed through:

Elements of Arab geometry (thin ornaments, patterns in a modern, minimalist style)

Use of deep shades of green, emerald, sapphire, blue, and white — as symbols of purity, spirituality, respect, and harmony

Light hints of Arabic calligraphy in the form of lines and elements (without text)

The image of light emanating from the center, as a symbol of purity, renewal, and inner radiance

An atmosphere of order, dignity, peace, and harmony — key values of Muslim culture

It is very important:
The use of direct religious texts, verses, names of the Almighty, and sacred quotes is prohibited. Everything should be conveyed through form, energy, and aesthetics, not through direct religious symbols.

The design of SaiRose should look like a modern, clean, intellectual, and respected brand in the Islamic world, without violating cultural and spiritual boundaries.