TECHNICAL ASSIGNMENT
Full cycle of logo and packaging design development for the brand SaiRose (laundry powder and laundry gel)
1. Brand description
SaiRose is a personal brand of laundry powder and gel.
SaiRose is a pseudonym of the creator, embodying his image and philosophy.
The founder of the brand is a poet and chemist, creator of a unique formula for laundry powder and gel that not only cleans clothes but also cares for people.
The main idea of the brand is to combine:
the power of science
the depth of poetry
warmth and care for people
The product should feel like it was created with soul and intellect, not just as ordinary household chemicals.
2. Main task of the project
A full cycle of packaging and logo design development for the brand SaiRose is required for:
laundry powder (box and soft packaging)
laundry gel (bottle)
possible mini-format (samples)
The design should be:
bright and attention-grabbing
modern and visually strong
premium in feel
but not look cheap or overloaded
It should immediately evoke trust in the quality of the product.
3. Logo concept
The logo of the brand SaiRose must include:
a drawn portrait of the founder
his image as a chemist in the guise of a poet
100% similarity is not required, but recognizability must be maintained
The face should be similar enough for people to associate the image with the real person in:
TikTok
Instagram
social networks and videos
Under the portrait, the inscription should read:
SAIROSE
CHEMIST AND POET
My important addition:
The logo should be universal and used separately from the packaging:
— in social networks
— on the website
— in videos
— on banners
— on stickers and labels
4. Central visual element (key image)
In the center of the packaging, there should be a visual element in the form of:
a funnel of water turning into foam
movement, energy, and depth
bright light emanating from the center
integration of formulas and chemical elements into the flow of water
Just as top brands have their "whirlpool," circle, funnel, and light — for SaiRose it should look:
smarter
deeper
more mystical
more scientific and poetic
My important addition:
This visual element should convey a sense of alchemy, science, and creativity simultaneously
5. Emotional message of the packaging
The design should convey:
sincerity
warmth
care
inspiration
the genius of the creator
The buyer should feel the thought:
“This is not just powder.
It is created by a person who cares about me.”
6. Letter from SaiRose (very important element)
Part of the products (both powder and gel) will contain a letter from SaiRose addressed to the customer along with a poem.
In the design, it is necessary to:
leave a special place for the letter
indicate on the packaging a phrase, for example:
“Inside is a letter from SaiRose”
“A personal message from the creator inside”
My important addition:
The “letter” area should be designed as a premium emotional element of the design, not just a technical space. This is a key feature of the brand.
7. Color concept
The colors of successful laundry powders are used as a guideline (examples provided by the client):
bright
contrasting
energetic
“glowing” from within
However, the designer needs to:
propose their own unique colors for the brand SaiRose
My important addition:
It is necessary to propose at least 3 color concepts for the brand:
Based on classic colors of household chemicals
Based on science, alchemy, and formulas
Based on poetry, feelings, and warmth
8. Scalability and formats
The design should easily adapt to:
boxes of 1 kg / 2 kg / 5 kg
soft packaging
gel bottles
samples
And should be prepared for professional printing.
My important addition:
Final files should be provided in formats: AI (Adobe Illustrator), PSD, as well as in the form of high-quality mockups (PNG/JPG).
9. Essence of the brand in one sentence
SaiRose is a personal brand created by a Poet and a Chemist, combining the power of science, the soul of poetry, light, care, and warmth in an intelligent and vibrant product.
10. Adaptation for the Arab market and the spirit of Muslim culture
Since the brand SaiRose will be marketed in Arab countries, the design must delicately and modernly reflect the spirit of Arab and Muslim culture — without religious propaganda, but with deep respect for the traditions of the region.
Visually, this can be expressed through:
Elements of Arab geometry (thin ornaments, patterns in a modern, minimalist style)
Use of deep shades of green, emerald, sapphire, blue, and white — as symbols of purity, spirituality, respect, and harmony
Light hints of Arabic calligraphy in the form of lines and elements (without text)
The image of light emanating from the center, as a symbol of purity, renewal, and inner radiance
An atmosphere of order, dignity, peace, and harmony — key values of Muslim culture
It is very important:
The use of direct religious texts, verses, names of the Almighty, and sacred quotes is prohibited. Everything should be conveyed through form, energy, and aesthetics, not through direct religious symbols.
The design of SaiRose should look like a modern, clean, intellectual, and respected brand in the Islamic world, without violating cultural and spiritual boundaries.
