PPC Consultant - Online Education
A client wanted subscribers for his free online course about Youtube marketing. We used a PPC service Yandex Direct.
The allowed cost per lead (CPL) was $0,35. During 38 days we have got 169 subscribers per $0,21 each. It was 40% cheaper than planned.
The client prepared very good: he had a quality adaptive website and relevant offers on landing pages.
I prepared PPC campaigns on Search and Display. In ads texts I used materials from the landing page only: offer, images. So ads were relevant to the landing page as much as possible.
After campaigns started, I supported them only by cleaning the traffic with negative keyphrases. I never touched a website.
After 2 weeks I made a big optimization:
- stopped ads that had spent 1.5-2 x allowed CPL with no leads;
- decreased CPC in ads with very expensive leads;
- slightly increased CPC in ads with cheap leads.
#ppc #Mediabuying
The allowed cost per lead (CPL) was $0,35. During 38 days we have got 169 subscribers per $0,21 each. It was 40% cheaper than planned.
The client prepared very good: he had a quality adaptive website and relevant offers on landing pages.
I prepared PPC campaigns on Search and Display. In ads texts I used materials from the landing page only: offer, images. So ads were relevant to the landing page as much as possible.
After campaigns started, I supported them only by cleaning the traffic with negative keyphrases. I never touched a website.
After 2 weeks I made a big optimization:
- stopped ads that had spent 1.5-2 x allowed CPL with no leads;
- decreased CPC in ads with very expensive leads;
- slightly increased CPC in ads with cheap leads.
#ppc #Mediabuying
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