PPC Consultant - Resort Niche
It was more an experiment: how cheap can be a price of leads in the resort niche?
Results: quickly growing traffic (2x, 3x on the 3rd week). The 3rd week brought 4 leads per $1,16 each. That was 70% cheaper than planned.
The client wanted a Yandex Display Network campaign only. The maximum CPC had to be $0,04; cost per lead (CPL) - $3,90. Daily number of leads - at least 100.
The marketing funnel was simple: drive traffic to a landing page - subscribe to a free consultation - offer paid resort service.
I did not change a web site, used only texts from a landing page in ads creatives.
#ppc #Mediabuying
Results: quickly growing traffic (2x, 3x on the 3rd week). The 3rd week brought 4 leads per $1,16 each. That was 70% cheaper than planned.
The client wanted a Yandex Display Network campaign only. The maximum CPC had to be $0,04; cost per lead (CPL) - $3,90. Daily number of leads - at least 100.
The marketing funnel was simple: drive traffic to a landing page - subscribe to a free consultation - offer paid resort service.
I did not change a web site, used only texts from a landing page in ads creatives.
#ppc #Mediabuying
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