PPC Lead Manager - Online Education

A client wanted subscribers to a free online course about 3D Studio Max for furniture.

During 4,5 months we have got 506 leads per $0,84 each. That was 15,6% cheaper than planned $1 per lead. The average conversion rate equaled 14,13%. It happened from PPC only, with no landing page testing.

I created 2 PPC campaigns in Yandex Direct (it is a Google Ads analogue): for Search and for Display Network. Ads texts have been written from the landing page content.

Results:
- CTR increasing;
- CPC decreasing;
- the conversion rate kept stable 13%-17%.

#ppc #Mediabuying