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Company Name: Sewing and trade enterprise "Mayak"


Company Activity: sewing and further sale of manufactured products in the domestic and foreign markets


Product/Service Description: sewing of men's shirts, women's textiles


Target Audience Profile: men and women aged 18 to 99 years


Describe the main competitive advantages: price-quality, geographical proximity to European countries, high productivity


What word or phrase will serve as the logo?

Sewing and trade enterprise "Mayak" (and you can add the year of establishment - 1970)

Sewing and trade enterprise "Mayak" (est.1970)


Should the logo be bilingual or trilingual? Ukrainian and English


Market History (consumer perception of the product, what you would like to move away from or add in the new design): in the market since 1970; looking for a fresh perspective from the outside and a creative approach to updating the company


Existing or proposed positioning: a company that operates in the domestic and foreign markets


Distribution Channels and Sales Geography: domestic and foreign markets (Europe)


Content, nature of the logo and trademark: functional; recognizability


Associative characteristics most suitable for the logo: association with sewing production, non-aggressive - without sharp corners, "not overloaded" - but this is not a dogma 🙂


Is the logo being created for the first time or has it existed before and is now being recreated? recreated

Updates
Update #1

Please do not draw the "lighthouse" (tower) yourself. Thank you.

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21 September 2016, 21:15
Update #2

The image should be UNLOADED, not cluttered, possibly with hints of solidity (the company is 46 years old). However, it should not be boring at the same time. Please do not use a LIGHTHOUSE tower, a bow tie on the letter M. There are many logos for small ateliers with a SEWING MACHINE on the internet - I also have doubts about it (and all logos are a bit overloaded with that machine).

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24 September 2016, 11:50
Update #3

I propose to work on the logo only with the Latin letters MAYAK

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26 September 2016, 12:08