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Company Name: 

CENTER FOR FOLKLORE ARCHIVING AND DIGITAL PRESERVATION

Type of company activity: 

Public organization specializing in creating IT solutions for the cultural sector (archives, museums, etc.)

Description of products/services: 

IT solutions for cultural institutions: online archives, digital collections, websites, etc.

Distribution channels and sales geography: 

The main source of funding is foreign grants.

Target audience profile: 

The main "client" is foreign (European and North American) grant providers (government agencies, foundations, international organizations).

Existing or potential positioning: 

A team that understands both IT and culture (folklore, ethnography, archival work).

Closest competitors: 

Strictly speaking, there are no direct competitors, but attention should be paid to organizations such as: https://www.heritage.in.ua/  https://www.culturalemergency.org/ https://www.echoes-eccch.eu/. These organizations are engaged in similar projects.

Main competitive advantages of the company/product/service: 

Professional team, multidisciplinary approach, flexibility, unique experience and knowledge of Ukrainian traditional culture.

What elements should the logo consist of? 

  • Only the original corporate inscription
  • Only a graphic element
  • Both the corporate inscription and graphic element

What word or phrase will be used in the logo? 

Name of the organization: 

CENTER FOR FOLKLORE ARCHIVING AND DIGITAL PRESERVATION

Additionally, an abbreviation can be used: CFADP

Should the logo be bilingual or trilingual? 

No, the main language is English, but it should be easy to create a Ukrainian version as well.

Does the company have a slogan to add to the logo? 

No

What should be depicted in the logo? 

At the discretion of the performer

Is the logo being created for the first time or is it a rebranding of an existing one?

First time

Indicate if it is necessary to preserve the continuity of the previous logo (new logo features elements of the previous one): 

N/A

Are there preferred main colors? If yes, which colors do you prefer? 

No

What should the logo look like? 

  • Simple, concise
  • Minimalist
  • Dynamic
  • Modern
  • Abstract
  • Technological

Which trademark do you consider successful in this category of goods or services, and why? 

We have no preferences.

Are there any undesirable elements to avoid in the logo? 

Overused ethnographic elements (Cossacks, baggy trousers, bandura, young women in wreaths, red-black embroidery, etc.)

In what format would you like to receive the source material? 

Vector graphics

Any additional information you consider important. 

The main application area for the logo is online resources (in the top left corner of the website), as well as official organizational letterheads.