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Company's area of activity: sewing and selling exclusive patchwork quilts and handmade children's bedding based on original designs, for children from birth to 15 years - premium segment


Product/Service Description: patchwork quilts (key product), pillows, children's bumpers, bedding sets, in the English-speaking market this product is called - Patchwork and Quilt


Target Audience Portrait: mothers with children aged 0 to 15 years, with above-average and high income levels


Describe the main competitive advantages: author's designs, prints printed to order in Italy, handmade, artistic stitching, premium materials - high-quality Italian satin, German hypoallergenic filling


Sales Regions: Ukraine, CIS


Creative Concept: name for the premium segment, associated with design, patchwork, quilts, creativity, coziness, creative approach, handmade.


Language of writing? Brand name - English, but it should also sound good in Russian and Ukrainian, without negative associations.

Slogan - can be in both Russian and English.


Word Count: Brand name 1-2 words (preferably 1 word); Slogan 1-5 words.


Additional Information:

  • the name is easily perceived by Russian-speaking and Ukrainian-speaking audiences,
  • easy to remember
  • easy to pronounce
  • the name should not be banal and frequently appear in search engine results
  • on Instagram under the hashtag #”brandname”, there should be no more than 10 posts
  • there should be available domains in the .com, .ua and com.ua zones


ATTACHED - several photos of patchwork quilts to better understand what it is about.
Updates
Update #1

DEAR PARTICIPANTS!

So far, the submitted works have "missed the mark".

The most creative option that we would like is Ideallo (see below)


Svetlana Emelina battery--plus.png palette.png 
 310 

Option: Ideallo
Domain: ideallo.com.ua — check
Sounds similar to "ideal" and "blanket".

It is interesting because it evokes an association that is clear to our consumer - but we have to reject it because our product is patchwork quilts, not blankets.


Please suggest options that will be understandable to our Russian-Ukrainian market. We will enter foreign markets under a different brand.

As an option - we can try to play with the name including the component Design.


Also, please do not associate the names with sleep, and various plays on the word Comfort - are also not suitable.

And let's focus on the Name! The slogan can be creatively developed later.


We are counting on your help and further name suggestions!

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11 January 2017, 13:38
Applications5