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Company's area of activity: retail 


Description of products/services: sunglasses in summer, wool hats in winter are our main products. We also sell scarves, shawls, bags, backpacks, wallets.


Target audience portrait: visitors of modern shopping centers, ages 25-40 are the main buyers. 60% of sales are female, 35% male, 5% children. Massmart segment. 


List the nearest competitors: luckylook, marmalato 


Describe the main competitive advantages: a huge selection of glasses, about 1200 items. Many models are made under the brand. There are also exact copies of brands "for our customers", premium quality. A huge selection of hats. Modern scarves, shawls, brand copies and brands, the latest fashion trends. The same goes for bags and backpacks. Some products are exclusively imported from China.


Sales regions: Moscow, Moscow region, central and central black soil regions.


Creative concept: stores are made in a modern style, with many transparent glass structures. Glossy white mannequins for hats. Lots of light, stores are implemented in light colors. 


What should be reflected in the name? Full flight for your imagination. But not clichéd like: shapo, ladies' style. Do NOT rely on older women in the name. Our products are for the youth. 


Language of writing? Any, but I personally prefer English.


Word count: one or two. If two, it should be easy and sonorous. 


Additional information: check names against classes mktu 25,9. Domain preferably .ru
Updates
Update #1

Dear namers, please think carefully about the names. We need a beautiful name!!! 

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5 August 2017, 8:13
Update #2

Dear namers. If the name is formed from two words, let it be easy to pronounce and read. It should be cool enough that we can use it in the name of a store in a trendy shopping mall in the city of Moscow.

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5 August 2017, 18:12
Update #3

Also send the names in Italian, Spanish, and French. So many products are made under the brand collections of famous fashion houses. In my opinion, this would create good associations for buyers.

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6 August 2017, 11:48
Update #4

Hello. People are messaging me privately regarding variations with the word Look. I am responding for everyone, sensible variations with Look are welcome. 

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7 August 2017, 13:42
Update #5

Dear comrades, the competition has partly turned into a combination of various English words into long  word readings that are difficult to perceive.  In my understanding, the name should consist of one word, but it should be beautiful. Let it be formed from the combination of two words, but it should be beautiful. Not just mindlessly adding one to another and getting a brand. Of course, I really like Luckylook, so send it in, maybe someone will hit the mark. If there is a worthy option that I really like a lot. Then I promise a large prize on top of these 4000 ₽. 

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7 August 2017, 20:44