Contest translated automatically. Log in or register, to view the original

A competition has been organized for naming what: a trademark.


Company's area of activity: production of dairy products from goat's milk


Company values: to form a culture of consumption of quality, healthy, and tasty products made from goat's milk


Product range:

  • Pasteurized milk;
  • Yogurts;
  • Soft cheeses.


Distribution channels and sales geography: we plan to sell products in Ukraine, specifically in delicatessen markets, retail chains, and neighborhood stores


Target audience portrait:

  • Children. Goat's milk sometimes forms the milk diet of children thanks to caring parents and doctors' advice. The beneficial properties of the product, its easy digestibility, and allergies to cow's milk are the reasons why children are given goat's milk.
  • Pregnant women and women. Due to its richness in vitamins and trace elements, goat's milk is beneficial for the daily diet of pregnant and nursing women.
  • Athletes. The reasons are again in the composition of goat's milk. Goat's milk contains a lot of easily digestible protein, which in turn is a source of energy and plays an important role in muscle mass growth.
  • Older people - drink it to maintain health, restoring reserves of beneficial trace elements and vitamins.
  • Gourmets. Goat dairy products often belong to the elite category. For example, goat cheeses can be served in expensive restaurants as a delicacy. Dairy products made from cow's milk are perceived by gourmets as mass consumption products.

Undoubtedly, the target audience also includes other categories of the population who care about their health, those suffering from gastrointestinal diseases, and people who promote healthy eating. 

Therefore, the name of our trademark should unite them all, be understandable to everyone, simple enough for even a child to remember, possibly in English letters, but only so that the meaning is clear to all categories of the target audience.


Existing or proposed positioning:

By researching the market for this product, we concluded that there is no mass love for goat's milk - and this is the main feature that needs to be taken into account. Unfortunately, for most of the population, goat's milk evokes prejudices related to its smell and color. Consumers are NOT accustomed to domestic goat's milk. On one hand, this is an advantage - the niche is open, and there are very few competitors, but on the other hand, consumers need to be convinced and shown the undeniable advantages of goat's milk. 


Closest competitors:

TM "Zinka", TM "Lukachivka Eco", TM "Golden Goat", TM "Babini Kozy", TM "Laskave Kozenya", TM "Dooobra Ferma"


Main competitive advantages of the company:

  • we fully control the entire process from the beginning (what the goats are fed, what conditions they are kept in, etc.) to the end (processing and packaging of the finished product);
  • ecologically clean products;
  • the location of the farm - away from the hustle and bustle of the big city on the shore of a lake.


Is there a creative concept (what should the name mean)? There is currently no creative concept.


What should be reflected in the name?

Since competitors are already appearing in this niche, we would not like the name to include the word "goat," as there are already trademarks like ("Babini Kozy," "Golden Goat," "Lisova Koza," "Lahidna Kizochka," "Laskave Kozenya," etc.). We need to stand out! Therefore, the name of our trademark should be clear, simple, easy to remember, possibly in English letters, but only so that the meaning is clear to all categories of the target audience. Additionally, it should allow us to further complement it with a corporate style, logo, and mission.


Is it allowed/welcome to tie the name to the owner's surname/name, geographical location, area of activity, or another key word (please specify)?

It is allowed to tie the name to the owner's name and surname - Ratushnenko Nikolai. 

The geographical location - we are located in Bessarabia - a historical territory between the Black Sea and the rivers Danube, Prut, and Dniester, multinational, colorful, with plenty of sunshine, delicious food, and wine. The history of the region has formed a philosophical and somewhat detached attitude towards central authority: a lost world that is always on the outskirts of the Odessa region.


Can the name be a neologism (new form)? Yes


Which words and phrases are better not to use? Goat


Language of writing?

  • Russian
  • Ukrainian
  • English
  • Russian words in Latin script
  • Ukrainian words in Latin script
  • All of the above


Is trademark registration planned? Yes


Will a domain registration be conducted with the chosen name? Yes


Should the domain name exactly match the name in English letters? Yes


In which domain zones is registration planned?

  • .com
  • .ua
  • .com.ua