Contest translated automatically. Log in or register, to view the original

A competition has been organized for naming a weapon store


Company's line of business:

 An emerging network of retail stores selling weapons, self-defense products, and active leisure items.


Company's line of business:

- weapons of all kinds, as well as ammunition for hunting, sports, and self-defense;

- equipment and gear for hunting, fishing, tourism, active leisure, and sports;

- clothing and footwear for hunters, fishermen, tourists, as well as for the city...

- knives...


Distribution channels and sales geography:

- a network of retail stores;
- social networks;
- online store.


Target audience portrait:

A man aged 30-55, confident, active, modern. Income level - above average.


Proposed positioning:

Modern and comfortable stores for visitors with highly qualified staff, a wide range of products, and the ability to meet the needs of almost any customer...


Closest competitors:

https://stvol.ua/ ;https://safari.dp.ua ; https://ohota.in.ua .


Main competitive advantages of the company:

- many years in the market;

- qualified, honest, polite staff;

- prompt fulfillment of customer requests, as there is a dedicated product warehouse;

- active interaction with customers (regular promotions, contests, discount programs. Active work on social networks).


What should be reflected in the name:

  • prestige
  • dynamism
  • modernity
  • stability
  • professionalism 


Connection of the name to:

- weapons;

- line of business.


Can the name be a neologism:

 Yes.


Language of writing:

Preferably Russian, but English is also acceptable.


Number of words in the name: 

Preferably one, a maximum of two.


Is trademark registration planned:

Yes.


Will a domain registration with the chosen name be conducted:

Yes.


The domain name must exactly match the name in English letters:

Yes.


In which domain zones is registration planned:

  • .ua
  • .com.ua


Are you considering the possibility of purchasing a premium domain: 

Possibly.


Please provide any additional information you consider important.

Rebranding of a weapon store that has been operating for over 15 years in the Ukrainian market, due to the expansion of the offline network + creation of an online store. The new name should be unique, modern, easy to write and pronounce. The name should also reflect the theme of weapons, hunting...

Names like "STVOL", "ОХОТА", "Калибр"...
Updates
Update #1

To add:

-The name must be Russian.

-It should preferably consist of one word, a maximum of two.

-It must be easy to pronounce, remember, and write in the search line using English letters.

-The name must evoke clear associations with weapons, arms trade, security.(even for an uninitiated person).

-Neologisms are not welcomed, but are possible only in the form of a new variant of a previously known Russian word (example: telephone-mobile; pistol-cannon, barrel...).

-Please do not send names of animals and plants.

-The name should not be funny or silly. 

Examples of what is liked:

- BARREL: clear to everyone, even the elderly. At the same time, it is very easy to remember and write in the search line. Simple to pronounce. Short and beautifully written in English letters STVOL....

-MAGNUM: the same...

-CALIBER: the same...

-TACTICS: the same...


And there are many such names. They are united by the fact that they seem to be on the surface, seemingly simple, but at the same time unique and cool...

 Log in or register, to view the original
24 June 2020, 21:36
Update #2

Extended the contest by 40 hours due to the fact that the previously selected option turned out to be non-unique after detailed verification....

The option was "TACTICS". It matched my requirements the best...

I would be happy to receive new proposals from you. As an option, we can try to refine "the word tactics"....


 Log in or register, to view the original
28 June 2020, 11:18