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Competition for creating a naming for a brand of chicken meat products.


Language - international, Latin script. Preferably, the name should use Slovak language, accessible for intuitive understanding.


Target markets - Slovakia, Czech Republic, Hungary. Ideally suitable for the European Union market.

 

Target audience - Women and men aged 25 and above, with a core target audience of 28-38 years. Working. Average family income of 2500 - 5000 Euros. 


Price segment - medium +.


Consumption situation: everyday food, choosing between pork and chicken. 


The brand should fit into product categories - fresh chicken, marinated chicken, meaning the main brand name and two subcategories.  It should not be boring or rustic. This is a brand that provides benefits, helps save time, and offers the tastiest food available in stores. 


Example Chicken 1-st. - mother brand

Category "fresh c." Chicken 1-st "Daily Fresh"

Subcategory "marinated" Chicken 1-st. "Ready2Kook"

Communication territories: ritual and cooking, usefulness, taste. 


Domain zones: Domain availability and legal purity are mandatory

  • .eu
  • .com
  • .world
  • .sk
  • .cz
  • .ro


Market competitors: 

1. Vodnanske kure

2. Hyza

3. Perutnina Ptuj

4. Amadori.

5. AiA

6. KokoRico

Important criteria!

1. Brevity

2. Accuracy, conciseness

3. Expressiveness - the ability to convey not only content but also attitude. 

4. Evoke positive emotion, provoke thought. 

5. Should not mislead.

6. Easy to read.

7. Should be memorable from the first time!