A competition has been organized for naming a recipe website.
Company's area of activity: a website for food and alcohol recipes, creating personalized menus, and recommendations for flavor combinations. The site will also feature detailed stories about dishes and alcoholic beverages.
Description of product/service categories: the site does not have a narrow specialization on specific recipes (for example, potato dishes, recipes for multicookers, etc.), recipes can be anything. Any authorized users can add their recipes and menus.
Distribution channels and sales geography: the site will start operating in the CIS countries, and then English-speaking and Spanish-speaking countries will be added.
Target audience profile:
Age | Women | Men |
| <20 years | small number | small number |
| 20-25 years | 5% | small number |
| 25-35 years | 20% | 10% |
| 35-45 years | 15% | 12% |
| >45 years | 20% | 18% |
Total | 60% | 40% |
Closest competitors: any recipe websites. Really like cookpad (as a website).
Main competitive advantages of the company:
- The site is not stuck in the 90s - modern design (large photos, endless feed, minimal text), mobile-friendly.
- You can create and share menus - a weekly menu for bodybuilders or dieters, a simple menu for March 8 to surprise a loved one, etc.
- A large number of recipes with very detailed categorization.
Is there a creative concept (what should the name mean)? No
What should be reflected in the name?
- delicious!
- ideas and inspiration
- heartfelt gatherings
- common interests that unite different people
Is the name allowed to be tied to:
- the surname/name of the owner - no
- geographical location - no
- area of activity or another key word - welcomed, if the name reflects a connection to cooking. Even better if there is a link not only to food but also to alcohol. Not to present it directly. For example, pinkpepper.com - a cool name (too bad it's already taken).
Can the name be a neologism (new form)? Yes.
Which words and phrases are better not to use?
- Names that will only be understood by a Russian-speaking audience. For example, vatrushka.com.
- Names that will not be understood by a Russian-speaking audience without a dictionary. For example, chow.com
- Names that are too far removed from the theme.
- Difficult-to-pronounce names. For example, http://prntscr.com/sbhfr8
- Overused phrases like "Harmony of Taste", "Culinary Alphabet" (and their analogs in English).
- The name should not evoke associations with addictions, obsessions, or diseases. For example, glutton.
Language of writing: the name is written in English. It would be a plus if there is a Russian equivalent.
For example, pinkpepper.com - Pink Pepper )
For neologisms or very understandable names, an equivalent is not necessary.
Number of words in the name: 1-2 words. 1 word is better. A compound word of 2 words is acceptable, less preferred is the use of a hyphen in the name.
Is trademark registration planned? Not excluded
Will domain registration with the chosen name be conducted? Yes. This is the main goal of the competition.
Must the domain name exactly match the name in English letters? No, variations in spelling are possible as in the example with the pepper.
In which domain zones is registration planned: .com
Are you considering the possibility of purchasing a premium domain? No.
