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Company "Olimp" is a national producer of cereals located in the Kharkiv region with a wide distribution network covering almost all of Ukraine.

The company's products under the TM Olimp are presented in three main market segments:

Segment "Economy". Purchases occur in neighborhood stores, markets, and wholesale bases. The prevailing criterion for choosing the TM is price.

Segment "Traditional". Purchases occur in supermarkets and small self-service stores. Buyers are willing to pay a higher price for quality, packaging, service, and additional information, but still compare prices within the segment.

Segment "Self-Realization". Purchases in supermarkets or online. Price does not play a decisive role. The product itself and its packaging are much more important. In this segment, traditional cereals give way to imported items and culinary delicacies.


All products are united under one brand "Olimp"

it is necessary to develop 3 names for series/lines for the three segments on a competitive basis.

The names must be in Ukrainian


Example of the competition work format.


Segment "Economy": Рiдненька

Segment "Traditional": Вершина якостi

Segment "Self-Realization": Кухнi Свiту