Contest translated automatically. Log in or register, to view the original


No

Questions

Answers

Marketing Component

1.

Company's area of activity:

Car rental  with and without a driver

2.

Target audience:

Individuals (retail)

Companies (organizations) (wholesale)

Wholesale and retail

Business, students, foreigners.

3.

Age groups of clients:

Under 18

18-25

25-40

40 and above

18-55 years

4.

Brief information about typical clients:

geographic – country, region, city.
demographic - age, gender.
psychographic - social class, lifestyle, personality type.

Kazakhstan – Astana. M/F. Very broad audience. Anyone who might need a car (car broke down, need a car for a business trip, on vacation, need a car for representation purposes)

5.

Positioning of the company's goods or services:

Innovative, classic, others

Classic

6.

What price range do the company's services or goods fall into:

Below average, average, above average, expensive.

Premium

7.

Idea:

What could be the idea of the name – the quality of the company, product or service (for example, quality, speed of execution), examples of proposed goods or services, anything else

The idea should be about the clarity of the brand. When looking at the name – it should be immediately clear that the company is engaged in car rental.

8.

What is required from the name:

Tradition, creativity, modernity.

Tradition, modernity.

9.

Type of information presentation:

Corporate style, strict style, entertaining style, comprehensive solution.

Strict style

10.

Imagine that the name is a musical piece.
To which genre would you classify it?

Opera

Classical

Pop

Rock

Electronic

Classical/pop

Technical Aspects

11.

Language of the name:

  • Russian
  • English
  • Russian and English
  • Other

English

12.

Number of words in the name

1-2

13.

Examples of names that are liked

Can be from outside the thematic area, based on what criteria they were evaluated.

Kazautorent – it is clear that it is rental, that it is a car, and that it is in Kazakhstan.

Royal – clear, concise, and one word

Perrier – just like it.

14.

Examples of names that are disliked

Can be from outside the thematic area, based on what criteria they were evaluated.

Do not use words in the Kazakh language.

15.

Competitors

Which names do you consider successful, and which do you not.

Kazautorent, rentacars, auto-rent.kz, evrasiacar, imageauto, kazeurotrans, vip-prokat, holidaycars, rentalcars

16.

Additional information

Your special wishes for the name

The main thing is to understand that the company is engaged in car rental.

Two options can be tried:

  1. Add the initials a.b to the name
  2. Use the name without initials.
Updates
Update #1

Dear contest participants, all submitted options have been rejected as they turned out to be quite mediocre. Most of them are circulating on the internet. We would like to see more striking and memorable options that have truly been worked on, rather than the first thing that came to mind.   

 Log in or register, to view the original
20 January 2018, 17:14
Update #2

Friends, everyone has a chance. Think and send your options. You may deviate a little from the terms of reference, or you may not deviate. 

A worthy job will be awarded 1st place!

 Log in or register, to view the original
21 January 2018, 18:37
Update #3

Try other options in Russian.

 Log in or register, to view the original
22 January 2018, 8:30
Update #4

In addition to the options in Russian, please send options with a.b.

 Log in or register, to view the original
22 January 2018, 14:20