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Technical assignment for packaging development in English.


Goal: Develop a premium packaging design for cosmetic products:

    •    Ampoule set (1-2 ml) — glass ampoules for skin care.

    •    Oil bottles (10 ml and 50 ml) — for body and hair care.


Additional information for packaging development:

    1.    For which product should the packaging be developed?

    •    For the ampoule set (1-2 ml) and oil bottles (10 ml and 50 ml).

    2.    Product description for which the packaging is being developed:

    •    Cosmetic products for scalp, face, body, and hair ends care.

    3.    Company name:

    •    The name will be provided.

    4.    Company's line of business:

    •    Manufacturing and selling premium cosmetic products.

    5.    Description of product/service categories:

    •    Cosmetic products for skin, hair, and body care.

    6.    Distribution channels and sales geography:

    •    Products will be sold through pharmacies, cosmetics stores, beauty salons, and online stores in Europe, the Middle East, South Asia, and the USA.

    7.    Target audience profile:

    •    Women and men aged 25 to 55 who value high-quality products and are interested in skin and hair care. Main markets — Europe, the Middle East, South Asia, and the USA.

    8.    Existing or proposed positioning:

    •    Premium cosmetics focusing on natural and effective ingredients.

    9.    Closest competitors:

    •    BABOR, Velet, Gerovital, and other brands in the pharmacy cosmetics segment.

    10.    Main competitive advantages of the company:

    •    High-quality ingredients, naturalness and safety of products, premium packaging design.

    11.    Brand name on the packaging:

    •    Will be provided later.

    12.    Product price segment:

    •    Premium.

    13.    Duration of product presence in the market:

    •    The product will be presented in the market for the first time.

    14.    Advantages of the promoted product:

    •    Effectiveness, safety, naturalness of components, innovative packaging solutions.

    15.    What benefits does the customer get from purchasing the product?

    •    Improvement of scalp, hair, and body condition, restoration and nourishment, feeling of luxury and care.

    16.    Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging):

    •    The packaging is being created for the first time. There are no examples of existing packaging.

    17.    Formulate the main task of the packaging design:

    •    Create a premium, minimalist, and elegant packaging design that emphasizes the value and high quality of the product, without creating medical associations, but inspiring trust.

    18.    Style in which the packaging should be executed:

    •    Premium, minimalist with elements of high value (holography, embossing, selective varnish).

    19.    Base colors:

    •    Light, clean shades (e.g., white, pastel blue or mint) with metallic accents (gold, silver).

    20.    Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Specify the placement on the packaging)?

    •    Company logo (will be provided), product name, QR code, warnings and instructions (will be provided later).

    21.    QR codes:

    •    Each product must have a unique QR code, which will be located under the scratch-off strip on the packaging. Texts for the scratch-off strip (e.g., “Scan for product information” or “Unique code for authenticity check”) can be suggested based on popular solutions in the cosmetics field.

    22.    Types of packaging:

    1.    Ampoule set (10 pcs.) — box approximately 12 cm x 10 cm x 2 cm.

    2.    10 ml bottle — box approximately 7 cm x 5 cm x 2.5 cm.

    3.    50 ml bottle — box approximately 12 cm x 7 cm x 3 cm.

    4.    Set of 5 bottles of 10 ml — packaging for 5 bottles, box size about 15 cm x 12 cm x 5 cm (an example of packaging can be seen on Velet DMAE Treatment Vials).

    23.    Examples for inspiration:

    •    BABOR Hydra Plus

    •    Velet DMAE Treatment Vials

https://us.babor.com/products/fluids-fp/63689-hydra-plus.html

https://veletcosmetics.com/en/treatment-vials/87-dmae-4-treatment-vials-0637902546192.html

and so on, girls might know even better options.

    24.    Text:

    •    In the layout, use Lorem ipsum where you logically cannot come up with text. Texts for the packaging will be developed by the technologist and provided to us later. They will be edited by our specialists later. The designer will not be provided with texts for the layout.

    25.    In what format do you want to receive the source material?

    •    Format .ai with accessible layers and fonts.