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Task Description

A name is required for a new weight candy.

Candy type: toffee (soft iris).

Flavor: chocolate. Chocolate coating and chocolate filling. The candy has no glaze.


Target Audience and Countries of Sale

Men and women aged 25-45 with average and above income.

Possible countries for sale: CIS countries, Middle East, Europe.

When developing the name, this geography should be taken into account.


Product Price Segment

average +; premium.


Image 

The main message that needs to be conveyed by the name: A soft piece of chocolate

The name should be soft, enveloping, and memorable.

Association primarily with chocolate, to a lesser extent - with milk, which is part of the composition, and toffee (as a product category).

Name Language: English
Writing: Latin script
Number of words in writing: Since the candy will be sold by weight, the name will be placed on an individual label, so it should not be long and consist of 1 word.

The name can be a neologism (new form).
We plan to register the name.


Examples of names that are liked (not only from the category):

Fondante – reference to a chocolate dessert with chocolate filling
Milka – a milky name, soft, understandable, easy to remember.

Examples of names that are disliked and why 

Anything related to Toffee (defines the product category and does not stand out on the shelf): Toffelini, Butter Toffee, etc.

Avoid in the name: de Luxe, Grand, etc.


Previous name options
Toffelini, Toffito, ChocoToffee,  LaVaToffee, PISTOCCHI, Fiesta, - very vague names.
A name needs to be created that will be memorable and correspond to the message.


Names used in the market:

Toffino, Tofflairs, ButterToffees, Toffee, Toffino Choko, Schoco Toffees, tan Toffesa, Grand Toffeе, Toffix

Eclairs choco. Eclair velvet,  RoRo, Fondante, Mellers, Riesеn, Cipi Cocoa, Festival, Busem,

Galardo, Choco Panna, De Luxe.