Purpose of developing the label:
The redesign of the label is necessary to stand out on the shelf compared to the main competitor, we would like the customer to receive a quality, tasty product with an expensive design at an affordable price.
Product description for which the label development is required: Soy sauce
Company name: LLC "TRADING COMPANY EKONA"
Company's line of business: Food production
Description of product/service categories: Sauces, grocery group
Target audience profile:
The purchase of soy sauces is mainly done by women, but the consumption rates of soy sauces by women and men do not have significant differences: 56% - women and 44% - men.
Existing or proposed positioning: Audience: sushi and sauce consumers
Closest competitors: TM "Torchin", which is also a competitor on the shelf
Main competitive advantages of the company/product:
The product's competitive advantage compared to the competitor is the sauce recipe, it is tastier, plus our company is open to dialogue with the customer, we can always answer any questions if the customer decides to call us.
Brand name on the product: TM "HOKKAIDO CLUB"
Product price segment: Medium
Duration of the product's presence in the market: About 10 years
Advantages of your product: Cost
What benefits does the product offer? Our sauce complements the taste of the dish advantageously.
Is the label being created for the first time or do you want to update the existing one? (attach an image of the current label). Update the existing one
If the label is being developed for a specific packaging format, please specify the label dimensions:
The size of the finished label is 55x188 mm
If a label template is being developed, list the label formats to which the design concept will subsequently apply: The label is being updated for the existing bottle (see attachment)
Formulate the main task of the label design:
A redesign of the label for soy sauce is required, the label is self-adhesive, it should look expensive, like a premium product, and stand out on the shelf compared to the competitor, possibly using different elements: gold foil embossing, varnish, etc.
The logo does not change (in the attachment, it is horizontal on a red background), the color also does not change, and the entire text part does not change, the name "Soy Sauce" and "Volume 500 ml" must remain on the front of the label, these elements must be noticeable.
The font does not change, nor does the barcode.
Additional elements may be placed (these elements are present on other products of this TM), but it is not mandatory.
Style in which the label should be executed: At the designer's discretion
Basic colors: No
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? No
In what format do you want to receive the source material?
ai., .cdr, fonts and images separately, do not convert fonts to curves because changes are often made to the technical information.
Please provide any additional information you consider important.
In the attachment, the existing label design, the logo on the label, and the logo on other products.
If you want to see the product "in person," you can find it in all ATB chain stores.
For any questions, please contact us, we are happy to answer, and if there are any clarifications, please write.
