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Purpose of developing the label:

Redesign of existing labels


Product description for which the label is required: Soy sauce "Classic", Soy sauce "For frying and marinating"


Company name: LLC "TRADING COMPANY EKONA"


Company activity: Food production


Description of product/service categories: Sauces, grocery group


Target audience profile:

The purchase of soy sauces is mainly done by women, but the consumption rates of soy sauces by women and men do not have significant differences: 56% - women and 44% - men


Existing or proposed positioning: Audience: consumers of sushi, sauces in general.


Brand name on the product: TM "SABBATH" (do not place it on the front, do not emphasize it, rather somewhere in the text part)


Product price segment: Medium


Duration of product presence in the market: About 10 years


Advantages of your product: Cost


What benefits does the product offer? Our sauce complements the taste of the dish advantageously


Is the label being created for the first time or do you want to update the existing one? (attach an image of the current label). Update the existing one


If the label is being developed for a specific packaging format, please specify the label dimensions:

Size of the finished label 52x154 mm


If a label template is being developed, list the formats to which the design concept will subsequently apply: The label is updated for the existing bottle.

In the link to Google Drive, there is a file with text, the font can be changed, the logo should not be changed, the current fonts are in separate files:

https://drive.google.com/drive/folders/1t98Cp3mdPR73yEjLWSTy0l9IyTbc4BXU?usp=sharing


Formulate the main task of the label design:

A redesign of the label for soy sauce is required, the label is self-adhesive, it should look expensive, like a premium product.

The logo does not change, but it should not be emphasized, place it in a free space in the text layer or leave it in the same place, the entire text part also does not change, the name of the sauce and "Volume 200 ml/ml" must remain on the front of the label.

The window for the date should be the same size, the barcode should not change in terms of numbers.

The font can be changed but must adhere to the sizes according to the Law "On Labeling":

  • Product name – font height ↕ not less than 2 mm
  • Main text font height ↕ (*NOT by capital letter) not less than 1.2 mm
  • Height of the number 200 ↕ - must be not less than 3 mm

Labels should be in one concept, differing only in color scheme, as the sauces are under one brand.


Style in which the label should be executed: At the designer's discretion


Base colors: No


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? No


In what format do you want to receive the source material?

ai., .cdr, fonts and images separately, fonts should not be converted to outlines because changes are often made to the technical information


Provide any additional information you consider important.

For any questions, please contact us, we are happy to answer, also if there are clarifications, please write
Updates
Update #1

Designers, just a clarification reminded us, the mockup should exclusively show the finished design on the bottle, other options: label in the spread, just an image we reject

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19 August 2020, 14:47
Update #2

Good afternoon, designers today we are rejecting works that we did not like at all, the concept is not ours or the design does not fit at all, those who received stars will already indicate how close the design is to us

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26 August 2020, 10:03
Applications2