Company Name: dairy product manufacturer - eco-farm Mother.
Company Activity: production and sale of natural dairy products
Contest Task: Develop a label for milk with 3.2-3.8% fat content.
Product/Service Description: milk, kefir, cottage cheese, sour cream, yogurt, butter, clarified butter GHE of Indian recipe, soft cheeses
Target Audience Profile: men and women aged 25-55 (mainly). Income: average and above average. Leading an active, healthy lifestyle. People who care about their health, who are mindful of what they eat. A large part of our target audience is mothers who care about their children's health.
Sales Regions: Kyiv and some cities of Ukraine
List of Closest Competitors: OrganicMilk, EthnoProduct, Svoe Svizhe.
Describe Key Competitive Advantages:
1) Natural product
2) Free delivery of products in Kyiv for orders over 500 UAH,
3) Product without cruelty (animals on our farm will never be slaughtered).
The principles of the company are embedded in the name of the brand - Mother, which translates from English as "Mother". According to Vedic (Vedas - ancient Indian sacred writings) traditions, the cow is one of the mothers of man, as it selflessly provides valuable food products such as milk, cheese, kefir, butter, sour cream, yogurt, etc.
4) There are innovative product positions that other manufacturers do not have.
Product Description: natural dairy products
Brand Name on Product: Mother
Price Segment: average and above average
Duration of Product Presence in the Market: the company has been present since 2012, but most product positions appeared only 1.5-2 years ago.
Advantages of Our Product:
- naturalness
- no chemical additives
- no cruelty to animals, therefore the product carries positive energy
- we have milk with 3.6% fat content, which is rarely found in stores;
- we have butter with 85% fat content
- There are unique products such as real clarified butter GHE of Indian recipe (lactose-free, casein-free - this is 99% milk fat - one of the few oils that can be safely used for frying food - it does not release carcinogens and other harmful substances), salted ricotta cheese with 30% fat content and paneer cheese of Indian recipe, which can be fried, it does not melt in the pan.
- recently we started producing Greek-style yogurt - a dietary product with only 1% fat, enriched with milk protein. It contains more protein than regular milk.
What are the benefits of purchasing the product?
- by purchasing our product and subsequently consuming it, you maintain and strengthen your health
- in the future, we want to include 1 hryvnia in each product so that the money goes to the Cow Protection Fund, and when purchasing the product, a person contributes to the protection of the animal and participates in the non-violence project towards cows (we can simply make such a promotion). Our products promote the idea of non-violence.
This project is very important for Ukraine as a whole, as currently, the number of cows in our country has critically decreased and we have a situation where there is a shortage of real, natural milk, villages are dying without support, and we are forced to consume counterfeit - artificial dairy products that harm our health.
Is the label being created for the first time or do you want to update an existing one?
We want to update, to redesign
Formulate the main task of the label design:
The goal of the redesign – to make the product more attractive on store shelves, to convey the main ideas and principles of the company, making it desirable to buy. Why? Because it is natural, healthy, fresh, tasty, of the highest quality. It should be an AESTHETIC, SELLING package. The packaging should be executed in an eco-style, conveying the company's ideas, including the idea of non-violence towards animals.
Style in which the packaging should be executed:
eco
Basic Colors:
specified in the brand book
What information must be included on the front of the packaging?
fat content, product name, main advantages of our product (more details in the attachment)
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? Our logo, fonts.
In what format do you want to receive the source material?
not important, the main thing is that it can be worked with in the printing house and, if necessary, that another designer can make changes
* the brand book is attached, it was created in 2012, so it may be a bit outdated, but it contains important basic information: logo, fonts, colors, basic initial ideas of the company
Other files that will be necessary will be provided during the actual work.
The winner will be awarded a fee of 3300 hryvnias and will be given the project to develop the remaining labels for the entire product range (about 15 labels).
We are interested in further long-term cooperation (we will be developing new products, advertising materials, etc.).
