What we need to do:
Creating a cohesive image that reflects the company's values with various areas of activity.
Under the structure of the parent brand BIZEMIGRANT, we need to create names for the sub-brand companies in order to further work on brand architecture and develop identity. Currently, the BIZEMIGRANT brand is a personal brand of a media founder.
Right now, we are working on creating not isolated strategies for each sub-brand, but a holistic vision of the parent brand and defining the relationships of sub-brands with the parent brand.
We aim to unlock the company's potential at all levels, pushing aside separate marketing approaches in favor of a cohesive strategy.
Currently, each area of activity operates separately and without a unified concept. There is a need to create a single design system for the development of further marketing strategy. The parent brand should enhance all key areas of activity, allowing us to find points of synergy between the parent brand and sub-brands, and paths for growth.
The overall marketing strategy will be quite large-scale, which in turn will positively affect the personal brand of the founder.
In the architecture, we have 5 areas of business activity:
1. Construction:
1.1 Construction Poland, 1.2. Construction Belgium, 1.3. Construction Germany
2. Recruitment
3. Legislation (consulting services, legalization)
4. Education (Since the main area is construction, the Education area is needed to train project managers and construction leaders. And also for reputation.)
5. Business committee (construction committee at the Association of Ukrainian Business - this is a reputation story + access to investors for future development projects)
6. This architecture must necessarily include the personal brand Roman Bizemigrant.
Strategic positioning
Each direction has its unique name and logo, but all adhere to a single design system. The main goal is to preserve the core brand BIZEMIGRANT and expand its influence through the platform of new opportunities BIZEMIGRANT Media Hub (conditional name) and reinforce consolidation by uniting under a single design system.
All names and logos may differ, but must adhere to a common design system and correspond to a unified branding approach.
It is possible to create an abbreviation for the parent brand for use on labels and branding elements, which will serve as a mark of quality (but not necessarily).
A competition is organized for naming what?
- the company, group of companies.
Distribution channels and sales geography: Poland, Germany, Belgium
Target audience portrait: Very broad audience
What should be reflected in the name?
- dynamism
- modernity
- innovation
- stability
- uniqueness
Can the name be a neologism (new form)? - Yes
Which words and phrases are better not to use? - BIZEMIGRANT Construction, BIZEMIGRANT Recruitment, BIZEMIGRANT Legislation and similar obvious names.
What language is the name needed in? - Latin script
How many words should/can the name consist of? - one, maximum two
Is trademark registration planned? - yes
Will a domain registration be conducted with the chosen name? - yes
Should the domain name exactly repeat the name in English letters? - yes
In which zones is registration planned?
- .com
Attention! I already have successful experience in hosting competitions on this platform Freelancehunt, I clearly understand who the primary source is and do not work with plagiarists. I invite you to generate ideas and collaborate!
