What product needs packaging development? A line of vegetable oils (7 types)
Product description for which packaging is being developed: Vegetable oils of 7 types (one design and idea, 7 shades and subtypes):
- Sunflower (refined) / Sunflower oil (deodorized)
- Sunflower (unrefined) / Sunflower oil (non-deodorized)
- Corn / Corn oil
- Cottonseed / Cottonseed oil
- Canola / Canola oil
- Olive blend / Olive oil blend
- Vegetable oil (soybean) / Vegetable (soybean) oil
Company name: TOP SHELF FOODS (Brand for the product: TOP SHELF)
Company activity: Food distributor in North America
Product/service categories description: Food products
Distribution channels and sales geography: North America
Target audience portrait: Immigrants from CIS countries and Eastern Europe; residents of North America willing to try new products and expand their consumer basket
Existing or proposed positioning: Mid and mid-premium segment. We want something new and fresh; bold and advanced ideas are welcome. Let your imagination run wild and have creative freedom. The design of the line should stand out on the shelf from other manufacturers.
Closest competitors: All oil brands present in the US and Canadian markets. Produced both in the USA and in the post-Soviet space.
Brand name on the packaging: TOP SHELF
Product price segment: $1.99-$2.99
Duration of product presence in the market: 0 years (new product)
Advantages of the promoted product: Highest quality products
What benefits does the buyer get from purchasing the product? Highest quality of the company's products. Wide range of the line.
Is the packaging being created for the first time or is there an existing option?
The packaging is being created for the first time. There will be several types of labels that we like in the attachment. They should not be copied in any way, but you can follow our vision of the design and the spirit of what we would like to see.
Formulate the main task of the packaging design:
Packaging – PET bottle. Since different types of oil are produced at different enterprises and in different countries, I will provide 2 types of sizes and label formats: format A - 5 types of oil (all except sunflower); format B – 2 types of sunflower.
Label Format A, for all oils except sunflower: Consists of one rectangle height-75mm, width 150mm, rounded corners, self-adhesive 4-color printing. See the attached label for MAZZALI oil (this is one of our earlier layouts) and you can fully copy the placement of text blocks in black color and the nutritional properties table (the table is attached). The graphic design itself remains at the discretion of the designer.
Mandatory requirements for placement: each label of format A must contain: brand (TOP SHELF), product name from the list (see below), product name in Russian (in small font, under the main product name in English), name and address of the distributor, a paragraph "WARNINGS" (see below), nutritional properties table (the table is attached), composition /ingredients/ (see below), volume must be indicated at the bottom of the label in the center and in a sufficiently large font 3-4mm "1.42L (48 Fl. Oz.) ».
Label Format B, only for sunflower oil: Complex die-cut shape. Two labels: front 112 X 89mm and back 60 X 89mm, self-adhesive 4-color printing. See the attached description of the label and an example with GARNA oil (it will be the same PET bottle and label of the same type). We need to develop only the front label. The back will be developed after determining the winner. The graphic design itself remains at the discretion of the designer.
Mandatory requirements for placement on the front label: each label of format B must contain: brand (TOP SHELF), product name from the list (see below/only 2 types of sunflower oil), product name in Russian (in small font, under the main product name in English), volume must be indicated at the bottom of the label in the center and in a sufficiently large font 3-4mm "850ml (28,74 Fl. Oz.) ». After selecting the winner, based on the design of the main (front) part of the packaging, we will provide additional text for placement on the back sticker of the packaging.
TEXTS FOR LABELS:
WARNINGS: overheating any oil can cause fire and injury. Do not leave unattended while heating. If oil smokes, reduce heat. If fire occurs, turn off heat and cover until cool. Do not put water on hot or flaming oil! Spatters can burn. Do not pour hot oil into any plastic container. Container can melt causing injury. HELPFUL HINTS: to avoid splatters, be sure to blot all excess moisture from vessels and foods before contact with heated oil.
INGREDIENTS: refined and deodorized pure sunflower seed oil
INGREDIENTS: non-refined pure sunflower seed oil
INGREDIENTS: refined and deodorized pure corn oil
INGREDIENTS: refined and deodorized pure cottonseed oil
INGREDIENTS: refined and deodorized pure canola oil
INGREDIENTS: refined and deodorized blend of vegetable oils (olive, canola and soybean). CONTAINS SOY.
INGREDIENTS: refined and deodorized pure soybean oil. CONTAINS SOY
PRODUCT OF USA (for all oils except sunflower)
PRODUCT OF UKRAINE (for sunflower oil)
Distributor: TOP SHELF IMPORT LLC. 3 Corporate Dr. Cranbury NJ, 08512
e-mail address: [email protected]
Style in which the packaging should be done: We want each type of oil to prominently display the culture from which the oil is pressed (sunflower, corn, etc.) see attachments. As an option, to give the packaging a "twist", the culture can be depicted not just in the execution/style of a color photo or vector; but artistically – watercolor, pastel, or oil (see examples). Each type of oil should have a certain background shade for differentiation and convenience for the buyer (see files). The packaging should be eye-catching and stand out; it should convey the spirit of the product as very high quality and worthy; it should not be like others. For comparison, we attach various options from competitors.
Are there mandatory graphic and textual elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?
At the discretion of the designer.
The TOP SHELF company logo must be included (attached). Product name and all descriptions above.
In what format do you want to receive the source material? Vector file and PDF.
Provide any additional information you consider important.
If the designer needs additional information or graphic elements, we will try to provide them additionally.
This competition is the 1st stage for determining the vision of the project. After determining the winner, we will closely work with the winner on all details, for a separate, mutually agreed reward.
