Packaging of Indian tea

What product needs packaging development?  

Black Indian loose leaf tea

Product description for which packaging is being developed: 

Black finely leaf Indian loose tea

Company name:  

TM "O S T W I N D"

Company activity:  

Tea sales

Distribution channels and sales geography:  

Online, offline / Ukraine

Existing or proposed positioning:  

For lovers of real strong Indian tea

Closest competitors:  

N u r i, K a n d i, H i t a, S i m e y n i y

Brand name on the packaging:  

O S T W I N D

Product price segment:  

Low, below average

Duration of product presence in the market:  

Not present at all

Advantages of the promoted product:  

Real Indian tea

Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)  

The packaging is being created for the first time

Formulate the main task of the packaging design:  

Reference to India

Style in which the packaging should be executed:  

Indian

Base colors:  

At your discretion (rather, eastern colors), main 2 – 3 colors

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Specify the placement on the packaging?  

No, only the barcode

In what format do you want to receive the source material?  

Vector format, CMYK

Provide any additional information you consider important.  

Now in more detail…

It is necessary to develop packaging for tea from scratch. The main task is to reference the buyer to India, that is, a person from afar should understand that they are facing Indian tea. The price category is low, so the base should be 2-3 main colors.

What needs to be done?

1.          Brand name O S T W I N D. The name of the tea needs to be well highlighted against the general background, this is important, the name is first, the background pattern is second. Use the font "Helvetica", or a very similar one, definitely sans-serif font. Just a well-readable large inscription.

2.         Background pattern. The overall picture or rather an Indian pattern is the most important part of the task, for this I pay money and choose the winner, everything else is secondary. A picture with a pattern that screams, "I am from India". I sketched in file #1 several photo images, take a look and think.

In general, next you need to insert the finished text, draw a couple of icons, everything else below is secondary when choosing the winner, but I want to see a few more elements:

3.          "Strong black Indian small leaf tea without additives"

3a.        "Strong black Indian Tea 100% natural"

4.          Illustrated map of India with the region of raw material growth.

5.          Text:

"Maharashtra - a region of India where the Arabian Sea meets the mountain valley of the city of Kolhapur, where tea leaves are grown and harvested by hand in the best climatic conditions that nature can create."

6.             Tea characteristics:

As in the example in the photo: aroma 3 out of 5, strength 4 out of 5, leaf size 2 out of 5.

7.             Text and space for the date.

"Packaging date and batch number"

Space for the date (white background) at least 1 cm.

8.             Text and icon:

85g/g and an icon as in the example

9.             QR code in the file.

10.             Icons as in the example. The first two are mandatory, the rest are at your discretion. All in one style.

11.           Text:

               ENG Ingredients: Pure India small leaf Black Tea – Preparation: necessary amount of tea pour 200 ml boiling filtered water and let it brew for 5-7 minutes. Storing: Store in a cool dry place, with relative humidity air no more than 70%. Nutritional value per 100g.: protein 0g, fat 0g. Energy value: 0 kcal – Grade: superior

               UKR Склад: чистий індійський чорний дрібнолистовий чай. Спосіб приготування: необхідну кількість чаю залийте 200 мл. доведеної до кипіння відфільтрованої води та дати настоятись 5-7 хвилин. Спосіб зберігання: зберігайте в сухому прохолодному місці, при відносній вологості повітря не більше 70% Харчова цінність на 100г: білки 0г, вуглеводи 0г, жири 0г. Енергетична цінність: 0 кКал. Ґатунок: вищий ДСТУ 7174:2010

               RUS Состав: чистый индийский черный мелколистовой чай. Способ приготовления: необходимое количество чая залейте 200 мл. доведённой до кипения отфильтрованной воды и дайте настояться 5-7 минут. Способ хранения: храните в сухом прохладном месте, при относительной влажности воздуха не более 70%. Пищевая ценность на 100г: белки 0г, углеводы 0г, жиры 0г. Энергетическая ценность: 0 кКал - Сорт: высший ДСТУ 7174:2010

               BEL Інгрэдыенты: Чысты цэйлонскі мелколистовой чорны чай – Спосаб падрыхтоўкі: неабходную колькасць гарбаты заліць 200 мл кіпячай фільтраваныя вады і настаяць 5-7 хвілін. Захоўванне: захоўваць у сухім прахалодным месцы пры адноснай вільготнасці паветра не больш за 70%. Харчовая каштоўнасць у 100 г: бялок 0 г, тлушч 0 г. Энергетычная каштоўнасць: 0 ккал – Гатунак: вышэйшы ДСТУ 7174:2010

12.            Barcode. 4820251660060

13.              Manufacturer and its location: LLC "TEA TI", Rivnenska St. 76a, Lutsk, Volyn region, 43000, Ukraine.

Phone: 050 604 9999

14.              Modify the icon. In the example, there is an icon that needs to be slightly changed in shape, but not in meaning.

Also, be sure to read the requirements for the layout. Good luck to everyone!