Dmytro Makarenko
Private message 
Offer work 
Kyiv,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
Skills and abilities
Portfolio
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200 USD Google Ads for a beauty salon in Switzerland: launch and optimization
Contextual Advertising
Project: setting up Google Ads search advertising and analytics for the beauty salon Secret Magique in the city of Porrentruy, Switzerland.
The feature of the project is the ultra-narrow local GEO. The population of the city of Porrentruy is about 7,000 people, and even with the coverage of nearby settlements within a radius of 15 km, the potential audience remains limited (approximately 20–25 thousand people). In such conditions, it is impossible to generate a large volume of traffic, so the main task was not scalability, but maximum accuracy of advertising and effective work with limited demand.
… What was done:
• local market and competitor analysis was conducted;
• semantics in French was collected;
• search campaigns were launched for the Manicure and Pedicure directions;
• geo-targeting was set up for Porrentruy and the surrounding area;
• Google Ads, Google Analytics 4, and Google Tag Manager were configured;
• tracking of key user actions was implemented:
* appointment registration;
* click on the phone number;
* route building;
* viewing important pages of the website;
• after receiving the first data, additional directions were launched:
* Sugaring;
* Facial Treatments;
• search queries were cleaned and the list of negative keywords was expanded;
• optimization of ads, account structure, and bids was carried out.
Results for the period:
• 663 impressions;
• 71 clicks;
• CTR — 10.71%;
• average cost per click — 0.45 CHF;
• advertising expenses — 32.28 CHF;
• 3 tracked conversions.
Additional user interactions:
• 25 target actions;
• 14 views of key pages;
• 7 route builds;
• 3 registrations;
• 1 direct contact.
The main difficulty of the project was working with a very limited volume of search demand. Despite the small audience size, it was possible to achieve a high CTR, set up a full-fledged analytics system, and collect quality data for further scaling of advertising campaigns.
#GoogleAds #PPC #SearchAds #LeadGeneration #BeautySalon #BeautyMarketing #GoogleAnalytics4 #GA4 #GoogleTagManager #GTM #LocalBusiness #SwissBusiness #DigitalMarketing #PerformanceMarketing #ConversionTracking
Reviews and compliments on completed projects 2
8 June
110 USD
Expand the existing Google Ads campaign, optimize bids, negative keywords.
The work was done at the highest level, everything is just great! Dmytro is a professional in his field, communication and results are pleasing. I will definitely reach out again.
I sincerely recommend Dmytro as a high-class specialist in Google Ads! The task was not easy, but he delved into all the details of the niche, conducted a quality audit, and launched campaigns that started bringing in targeted leads from the very first days. I am especially grateful for the clear communication: Dmytro is always in touch, explains the strategy in detail, and makes adjustments promptly. I am 100% satisfied with the work and we will continue our collaboration!
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