Advertising the website https://northwind.com.ua/ on Google Maps

Project: promotion of the company North Wind (installation of ventilation, air conditioning, and heating systems in Lviv and the region) on Google Maps / Google Business Profile. Website: North Wind. The company performs the installation of air conditioners, ventilation, recuperation, heating, and engineering systems in Lviv and the region.

Goal

Increase the number of incoming inquiries (calls, applications, route building) through Google Maps and bring the company card to the TOP-3 local search results for key queries.

Main Queries

• air conditioner installation Lviv
• air conditioning installation Lviv
• ventilation Lviv
• ventilation installation Lviv
• recuperation Lviv
• heating Lviv
• heating installation Lviv
• heat pumps Lviv
• HVAC Lviv
• air conditioners Lviv
• ventilation Lviv

Tasks for the Executor

1. Audit and Optimization of Google Business Profile

• Check and set up main and additional categories.
• Optimize the company description using key queries.
• Check the accuracy of the address, phone number, website, and working hours.
• Set up UTM tags for tracking website visits.

2. Working with Content

• Prepare and post photos of completed projects.
• Add services with detailed descriptions and keywords.
• Upload case studies and examples of completed work (we will provide photos, videos).

3. Working with Reviews

• Develop a strategy for obtaining reviews from clients.
• Organize the collection of at least 10–20 new real reviews monthly.
• Prepare responses to all existing and new reviews.
• Monitor the company's rating.

4. Local SEO

• Analyze competitors in Lviv.
• Select local keywords.
• Prepare recommendations for improving the website for local promotion.
• List the company in relevant local directories and listings (to be discussed)

5. Reporting

Weekly report with metrics:

• number of views of the card;
• number of calls;
• number of website visits;
• number of route builds;
• positions for main queries in Google Maps;
• number and rating of reviews;
• completed work during the reporting period.

KPI (for further cooperation)

After 3 months of work:

• entry into the TOP-3 Google Maps for at least 5 target queries;
• increase in the number of calls from Google Maps by at least 50%;
• obtaining at least 30 new reviews with a rating of no less than 4.8;
• growth in the number of visits to the website from Google Business Profile.

Requirements for the Executor

• Experience in local SEO and Google Maps promotion for at least 1 year.
• Availability of case studies for Google Business Profile.
• Understanding of local SEO for construction and engineering services.
• Ability to work with reviews and the company's reputation.

Cooperation Format

• Duration of the first stage: 1 month.
• Weekly communication.
• Monthly reporting on KPI.
• In the proposal, indicate the cost of work and examples of successful cases.