Google Ads and Analytics setup for a local business (Beauty Salon)
100 USD Project: Setting up search advertising and analytics system for the beauty salon Secret Magique.Location: Porrentruy, Switzerland.
1. Project Goal
To ensure the salon's presence at the top of Google search results for targeted queries within the city and surrounding areas. Since the city's population is approximately 7,000, the main focus is on maximally precise targeting and working with low traffic volume.
2. Tasks for the Contractor
Block 1: Google Ads (Search Network)
Keyword Research: Selection of keywords (in French) by categories: manucure, pédicure, soins des ongles.
Campaign Setup:
Geo-targeting: Porrentruy + radius (to be discussed).
Creation of ads (minimum 3 responsive ads) focusing on benefits and location.
Setting up extensions: address (link to Google Business Profile), phone number, additional links.
Bidding Strategy: Optimization for manual control or clicks (considering the low volume of requests).
Block 2: Analytics and Conversions
Google Analytics 4 (GA4): Creation and full setup of the resource.
Conversion Tracking: Setting up events via GTM or GA4:
Click on the phone number.
Transition to messengers/social networks.
Filling out the appointment form.
Account Linking: Google Ads + GA4 + Google Business Profile.
3. Client Information
Name: Secret Magique.
Services: Manicure, pedicure, aesthetic services.
Presence: Google Maps, Instagram, Facebook.
4. Candidate Requirements
Understanding how to work with narrow GEO and small budget.
Ability to work with the French language (at least at the level of using translators for keyword research).
5. Tender Conditions
Format: Test project to verify your competence.
Prospect: Upon successful launch — transition to ongoing management and expansion to other salon services.
Selection Criterion: Lowest price proposal with appropriate qualifications.
Please indicate in your response:
Cost of "turnkey" setup (Ads + GA4).
Estimated completion time.
Have you had experience working with European local projects?
I look forward to your proposals!
Client's review of cooperation with Dmytro Makarenko
Google Ads and Analytics setup for a local business (Beauty Salon)I sincerely recommend Dmytro as a high-class specialist in Google Ads! The task was not easy, but he delved into all the details of the niche, conducted a quality audit, and launched campaigns that started bringing in targeted leads from the very first days. I am especially grateful for the clear communication: Dmytro is always in touch, explains the strategy in detail, and makes adjustments promptly. I am 100% satisfied with the work and we will continue our collaboration!
Freelancer's review of cooperation with Denys Lenskyi
Google Ads and Analytics setup for a local business (Beauty Salon)Thank you for the project. It was a pleasure to work together. Always available and explained the tasks well. Payment went smoothly, and I am satisfied with the collaboration. Good luck with the project and I wish you great results with the advertising.
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Winning proposal10 days100 USDWinning proposal10 days100 USD
Good day!
The project looks interesting, especially considering the local GEO and working under narrow demand.
I can help with:
— setting up Google Ads search advertising
— selecting keywords and negative keywords
— creating responsive ads
— basic conversion setup
… — linking Google Ads + GA4 + Google Business Profile
I understand the importance of precise work with geo and a small budget, especially for local businesses in a small town.
I do not speak French fluently, but I am ready to work through translators and services for quality semantic collection and campaign setup.
Estimated cost of setup:
from 4000–5000 UAH depending on the scope of work.
Deadline:
approximately 5–7 days.
I am currently gaining experience specifically with European local projects, but I have a good understanding of the specifics of local advertising and working with small GEO.
I would be happy to discuss the details 🙂
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31 days250 USD
2268 8 0 31 days250 USDHello!) I understood the task. For Porrentruy, it is important not to drive broad traffic, but to accurately gather local demand in French and set up analytics to see real inquiries: calls, clicks in messengers, booking forms.
My approach for your project:
- I will gather semantics in French for manucure, pédicure, soins des ongles, institut de beauté, salon beauté and related local queries.
- I will set up a Search campaign for Porrentruy + an adequate radius, without expanding to non-target regions.
- I will prepare adaptive ads focusing on location, services, booking, salon advantages, and Google Maps.
- I will set up extensions: address via Google Business Profile, phone, additional links, clarifications.
- I will create GA4, set up GTM events: click on phone, booking form, transition to social networks/messengers.
- I will connect Google Ads + GA4 + Google Business Profile and check if conversions are correctly transmitted to the advertising cabinet.
…
Regarding bidding strategy: due to the small volume of traffic, I would not rush into automatic strategies at the start. Initially, manual management or maximum clicks with CPC limitation is better to gather initial data and not waste the budget on broad or irrelevant queries.
Experience:
I work with Google Ads, GA4, GTM, and local lead generation projects, where it is important to receive not just clicks, but inquiries: calls, applications, bookings. I can work with European local projects, and I will prepare French semantics and ads through search demand analysis, competitors, and translators with manual verification of the logic of formulations.
Cost and timelines:
- Turnkey setup of Google Ads + GA4/GTM - $250
- Estimated execution time - up to 7 working days after receiving access
- If support and optimization are needed after launch - we can separately agree on management.
What I need from you to start:
- access to Google Ads
- access to the website / GTM
- access to Google Business Profile
- access to the domain or website, if something needs to be checked regarding the form
- list of main services and desired display radius.
I am ready to set up the campaign and analytics so that the salon is present in searches for targeted local queries, and you see real results in inquiries. I am ready to discuss the details and start cooperation.
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10 days150 USD
110 10 days150 USDHello! I am ready to set up Google Ads and the analytics system for Secret Magique turnkey.
Cost: 150 USD.
Deadline: up to 10 days.
I have experience working with local projects and setting up advertising for small GEOs. I have also worked with European projects and setting up GA4/Google Ads/GTM.
I am ready to discuss the details and start working.
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7 days220 USD
1100 31 0 7 days220 USDHello
I have experience in your field, and in a related one in Europe, particularly in Germany.
I will do everything turnkey in 5-7 days.
The price is relevant to the project bid.
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8 days200 USD
1335 15 0 8 days200 USDGood day, I will be glad to collaborate with you)
I am setting up Google Ads: Search, Shopping, YouTube. Facebook/Instagram.
I have experience working on projects in the "beauty" sector, so I understand the specifics of promoting such services well. I also have experience working with local European projects. Reviews and case studies are available in my portfolio.
Technical implementation: Ads + GA4 + GTM
I will set up campaigns and the advertising account "turnkey". I will connect and configure Analytics, GTM. I will set up conversion tracking.
… Semantics (FR):
Professional selection of keywords (manicure, pedicure) taking into account local language features and relevance checks. I will make a detailed breakdown by groups. I will correctly add negative keywords. I will work on cross-negative keyword grouping to avoid overlaps.
I will write the most relevant ads based on the key queries.
I will work on all extensions (phone number, additional links, clarifications, etc.). I will set up address extensions so that users can see the salon directly on the maps when searching for services.
GA4 and GTM: Creating a resource "from scratch", setting up tracking for all touchpoints: phone clicks, transitions to Instagram/Facebook, and filling out appointment forms.
System integration: Combining all Google services into a single ecosystem for proper algorithm training and ROI analysis.
I am interested in long-term collaboration.
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8 days200 USD
1218 5 0 8 days200 USDGood day!
I have experience working with B2C, B2B, local businesses, and e-commerce projects, including Google Shopping and Performance Max (working with feeds, Merchant Center, optimization for ROAS). My portfolio also includes cases with a turnover of over 3,200,000 UAH/month.
What I do as part of my work:
• complete setup of Google Ads (Search, PMax)
• analytics setup (GA4, GTM, conversions)
• regular optimization for CPL / ROAS
… • reporting on key metrics
I work systematically: analysis → launch → testing → scaling.
I am ready to discuss the details and prepare a media plan for your tasks.
Valentin Yudin
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7 days185 USD
421 7 days185 USDHello
A hyper-local search campaign for a beauty salon in a city of 7,000 people is actually one of the most interesting setups in Google Ads — the challenge isn't scale, it's precision. Every click matters, wasted spend is immediately visible, and getting the geo and keyword targeting right from day one is critical.
Given the low search volume in Porrentruy specifically, I'll set the geo radius to capture surrounding communes (Ajoie region) to ensure sufficient impression volume without sacrificing relevance.
Answering Your Three Specific Questions
1. Cost of turnkey setup (Ads + GA4):
$180 – $250 fixed price for complete setup — campaign structure, all ad copy in French, full GA4 + GTM conversion tracking, and all account linking. Ad spend budget is separate and managed by you directly.
2. Estimated completion time:
5–7 working days from receiving access to the Google Ads account, GA4, GTM, and Google Business Profile.
3. European local project experience:
… I'll be transparent — my direct experience with European geo-targeted campaigns is limited. However the technical setup for a hyper-local Swiss campaign is identical to any local Google Ads setup — the geo radius, French keyword research, and low-volume bidding strategy are well within my capability. To demonstrate this, I'm happy to share my keyword research document and campaign structure plan before any payment — so you can evaluate quality before committing.
My 2 cents finally: Bidding Strategy
For a low-volume local market I'd recommend starting with Maximize Clicks with a manual CPC cap — this gives Google enough flexibility to find impressions while preventing overbidding on low-competition local queries. After 30 days of data we can switch to Target CPA if conversion volume allows.
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4 days150 USD
1180 14 0 4 days150 USDHello! I have reviewed your order and am ready to implement it.
I am a PPC specialist with over 9 years of experience and 100+ successful projects in the USA / Europe / Ukraine.
I have collaborated with companies such as: shifton.com, posylka.de, britishsecond.com.ua, and many other large companies.
My website and information about me, where you can also find my Portfolio: https://nazarovdigital.com
The portfolio is also available on the freelance page.
…
My services:
- One-time quality setup of Google & Meta Advertising Accounts.
- Setup of Google Analytics & Facebook Pixel, installation of all important conversions for tracking.
- Monthly management with a guarantee of improved sales metrics and results.
- Targeted advertising.
- Creation of creatives / videos for ad implementation.
- Audit of advertising campaigns.
Why me?
- Experience in more than 50+ different fields, even gray areas.
- Individual analysis of business and market, forming a strategy that will yield results.
- Only positive feedback about my work.
- I have a digital PPC specialist certificate from a leading company in the USA. A large knowledge base and understanding of how to act in various situations.
- The trial period is much cheaper and takes less time than with other specialists.
- Focused on long-term cooperation.
Wishing you a good mood, I will be waiting for your feedback =)
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431
30 days500 USD30 days500 USDHello, Denis!
We have over 7 years of experience in setting up local advertising for businesses in EU countries. Working with cities like Porrentruy is a delicate task where every click needs to be targeted. We know how to maximize a small volume of traffic so that Secret Magique salon receives not just views, but real bookings.
Our approach to your project:
1. Local domination (Google Search + Maps):
Hyper-local targeting: We will set up advertising specifically for the residents of Porrentruy and nearby municipalities to avoid wasting budget on those who are too far away.
Focus on Google Maps: We will link the advertising to your Google Business Profile. In such a small town, location on the map and the "Call" button are the most effective tools.
…
French language: We work professionally with translators and language tools to ensure that the ads (manicure, pedicure) look natural and appealing to the Swiss audience.
2. Technical accuracy (GA4 + GTM):
We will set up tracking for every action: from clicking on the phone number to transitions to messengers. You will know exactly how much one booking at the salon costs.
Our relevant experience:
We have experience working with European local markets (Sweden, Romania, Poland). For example, in our case with Festgiganten, we worked with clear segmentation that allowed us to achieve high returns. We understand the specifics of the European consumer and the importance of local reputation.
Your proposal:
Cost of "turnkey" setup (Ads + GA4): We are ready to offer a competitive price based on your tender requirements (we will discuss a fixed price after a brief introduction).
Execution time: 3–5 working days until full launch.
Experience with local projects in the EU: Yes, we have experience promoting services in small and large cities in Europe, and we understand GDPR and Google’s requirements for medical/aesthetic services.
To get started, please let us know:
Do you have access to the website's administrative panel to install codes?
What daily budget do you plan to allocate for advertising (considering a population of ~7,000)?
We are ready to make Secret Magique the most noticeable salon in Porrentruy. When would it be convenient to discuss the start?
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30 days350 USD30 days350 USD
Good day!
I have reviewed your project — I am ready to execute it.
The cost includes complete setup of advertising campaigns and further management for one month.
There is a promo code for new accounts in Google Ads – 10,000 UAH.
I have over 10 years of experience working with small and medium businesses, and I know how to optimize the budget to achieve maximum results.
… You can view examples of completed work in my portfolio:
Freelancehunt
I would be happy to discuss the details of our cooperation and answer your questions.
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30 days550 USD30 days550 USD
I will set up Google Ads with surgical targeting for Porrentruy and comprehensive GA4 analytics to track real bookings at the salon, not just empty views. I have a case from the EU market (Spain), where I received 30 leads on WhatsApp in 10 days — the setup cost there was €120 for a simple form, but for your project (Switzerland + French semantics + GA4 "turnkey"), the price will be higher because I ensure that none of your francs go to non-targeted traffic.
What method do you plan to use to track real revenue from the booking system: will we set up Cross-Domain Tracking between the website and your booking widget (e.g., Fresha/Treatwell), or are you prepared for your analytics to be "blind" and only show clicks without understanding who actually reached the master?
Cost and timelines will be discussed in private correspondence (after clarifying technical details). 🤝
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30 days300 USD
289 30 days300 USDHello. I can help with setting up Google Ads and GA4 for the salon.
I can take on:
setting up a search campaign
selecting keywords in French
creating ads
setting up extensions
GA4 and conversion tracking
… linking Google Ads, GA4, and Google Business Profile
The cost for a turnkey setup is [insert your amount]. The estimated timeframe is [insert timeframe].
Please let me know if Google Ads and GA4 are already created, or if everything needs to be set up from scratch?
I can check the current situation after gaining access and agree on the exact scope.
When is it convenient to talk?
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10 days500 USD
541 4 0 10 days500 USDGood day! I have experience setting up local advertising campaigns for small businesses in Europe, particularly for projects with narrow GEO and small budgets. I understand the specifics of working in small towns, where the quantity of traffic is not as important as accurately targeting specific queries and maximizing the effectiveness of each click.
What I can do for Secret Magique:
— Complete setup of Google Ads Search
— Collection and clustering of FR keywords (manicure, pedicure, nail care, etc.)
— GEO setup: Porrentruy + radius
— Creation of responsive ads
— Connecting extensions (address, phone, sitelinks)
… — Bid optimization for low search volume
— Complete setup of GA4
— GTM + conversion tracking:
• phone clicks
• transitions to Instagram/Facebook/messengers
• applications through the form
— Linking Google Ads + GA4 + Google Business Profile
Cost of "turnkey" setup:
• Google Ads + GA4/GTM: from 180–250 CHF
(depending on the current state of the accounts and the website)
Execution time:
• 10 days for complete setup and analytics verification.
I can also continue to manage campaigns, optimize search queries, and scale advertising for other salon services.
I would be happy to discuss the details and offer.
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30 days300 USD
1168 7 0 30 days300 USDHello! My name is Nikita. I have been working in paid advertising for over 6 years and I work with Google Ads, Meta Ads, and TikTok Ads.
✅What you get when working with me:
— a clear advertising strategy, not chaotic launches
— control over the project's economics
— systematic analytics and scaling
📈I work with budgets of various levels and understand how to maintain a balance between growth and profitability.
Examples of my work:
… Freelancehunt
I am ready to discuss your tasks and propose a specific action plan.
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30 days250 USD
261 30 days250 USDGood day! I have over 14 years of experience working with local projects and understand the specifics of advertising for small GEOs.
I offer complete setup and ongoing management:
— collection and clustering of semantics in French
— setting up Google Ads for local demand
— creating responsive ads with a focus on location and services
— connecting Google Business Profile
— optimizing ads and continuous campaign management
… The cost is 10,000 UAH for the first month, which includes setup, launch, and management of campaigns. The Google advertising budget is paid separately directly to Google Ads. I look forward to collaborating! I await your message to discuss all the details.
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10 days300 USD
369 10 days300 USDGood day
👉 I have been promoting local businesses using Google Ads for over 6 years, with extensive experience in the beauty services niche. I have successful cases in the Ukrainian market and abroad.
✅ I will write a comprehensive marketing strategy tailored to you.
✅ I have experience in acquiring one conversion at a cost of $2 for a service priced at $500.
✅ I am ready to take on a turnkey project.
More cases – in personal correspondence.
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30 days300 USD
1802 5 0 30 days300 USDHello! For a local business in a narrow GEO, the main thing is not just to launch advertising, but to accurately hit the target audience so that every click brings a real client and the budget is not wasted. This is where strategy, analytics, and proper setup from day one come into play.
I have over 7 years of experience in Google Ads and analytics, having worked with various niches—from broad categories to narrow-profile local services.
I will set up Google Ads + GA4 for you turn-key: from semantics and ads to complete conversion tracking and linking all services.
The cost of my work is 12,000 UAH + Google advertising budget (paid directly to Google). From 3 months, I can send case studies directly to you.
I am ready to start working right now.
I look forward to collaborating! I suggest discussing the details in personal messages.
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5 days300 USD
4663 14 0 5 days300 USDHello, Denys. I can set up Google Ads + GA4 focusing not just on traffic, but on actual bookings at the salon (calls / reservations / visits).
Approach: first, a very narrow semantics + geo-logic is built, then analytics is connected and everything irrelevant is filtered out to prevent the budget from being "wasted".
Is the main channel for bookings currently Google Maps or Instagram?
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14 days250 USD
2799 32 0 14 days250 USDGood day!
🤝 Professional setup of Google advertising turnkey!
✅ Use of new features, setup of search campaigns, GDN, Google Shopping, Performance Max, Remarketing, Google Tag Manager, Google Analytics, audiences, goals, etc. Fully turnkey!
Over 10 years of experience. Cases in the portfolio. Certified specialist. Google Partner.
🎁 Bonuses: 1 month of advertising management as a gift + Google bonus from 10,000 UAH.
Write to me, and we will discuss all the details.
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30 days300 USD
5175 167 0 30 days300 USDHello
I have reviewed the terms of reference.
Please provide more detailed information in Direct.
Thank you in advance.
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30 days350 USD
2901 61 0 1 30 days350 USDHello! My name is Dmytro, I am in the TOP-50 best specialists of the service (I was in the TOP-20, now I am focusing on large long-term projects) and I have worked with the marketing of brands such as Kyivstar, Volia, and Yamaha.
I have analyzed your task. I can guarantee that we will not just "launch advertising," but we will achieve the target cost per lead (CPA) that will be beneficial for you.
Why you should trust the project to me:
Bonus of 10,000 UAH: As an official Google partner, I will credit this bonus to your new account.
Deep analytics: I work with GTM and GA4. You will see real profit, not just the number of clicks.
…
Security: I have over 50 positive reviews and 59 successful projects through Safe — your budget is in reliable hands.
ROI-oriented: I do not sell "settings," I sell a system that reduces the cost of applications.
I am ready to send you my author checklist for free to check the niche before launching. This will help us immediately identify weak points in the strategy.
Message me in chat — we will discuss your KPI and payback terms.
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12 days450 USD
1281 9 0 12 days450 USDGood day!
Your case is well-suited for local Search advertising, where the main focus is not a large budget, but very precise targeting and proper demand management within a small GEO.
Feedback https://freelancehunt.com/showcase/work/vidguk-vid-virobnika-koreyskoyi-kosmetiki/1905485.html
For Porrentruy, this is especially important because with a small population, Google Ads needs to be set up as accurately as possible:
— narrow radius
— control of search queries
— minimum "broad" traffic
… — focus on calls and bookings
How we will approach the task:
Google Ads
we gather semantics in French:
— manucure
— pédicure
— soins des ongles
— local and commercial queries
we set up:
— Search campaigns
— GEO only for Porrentruy and the required radius
— responsive ads with an emphasis on location and salon benefits
— extensions:
phone
address
links
GBP integration
on bids:
for small GEO, it is usually more effective to start with manual control or Max Clicks with limitations, rather than immediately handing everything over to automated strategies
Analytics
we will set up:
— GA4
— GTM
— conversions:
click on the number
form
transitions to messengers
social networks
we will connect:
Google Ads
GA4
Google Business Profile
what is important:
in a small GEO, even a few incorrect queries can "eat up" a significant part of the budget, so:
— we immediately form negative keywords
— we control search terms
— we clean irrelevant traffic
based on experience:
we have experience working with local European projects and narrow GEOs, where the quality of local inquiries is more important than the number of clicks
on French:
we work through professional tools and native verification of queries, so there will be no issues with gathering semantics
in short:
we can build local advertising for your city format without "draining" the budget and with a focus on real bookings 👍
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30 days330 USD
6107 34 1 2 30 days330 USDGood day, Denis :)
I have successful experience in creating, managing, and optimizing various types of campaigns for different types of businesses, with various goals and target audiences. I worked for a long time at a Google vendor company in Europe, so I have all the necessary certificates and a vast amount of practical knowledge.
Currently, I work only on a freelance basis, so I would be happy to help you develop your business using Google Ads.
My overall practical experience with contextual advertising is 6 years.
I am ready to start the project right now :)
The cost includes the execution of your technical specifications and one month of managing this Advertising account.
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