Dmitro Sidoryak
Offer Dmitro work on your next project.
23 days 17 hours back
1 Safe completed
2 years back
1 client
age 32 years
on the service 8 years
Rating
Language proficiency level
Skills and abilities
Programming
Design & art
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Banners
from 7 USD for unit
- Infographics
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Presentations
from 14 USD for project
- Vector Graphics
Services
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Customer Support
from 11 USD for hour
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Information Gathering
from 11 USD for hour
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Tuition
from 11 USD for hour
Promotion
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Email Marketing
from 11 USD for hour
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Lead Generation & Sales
from 226 USD for month
- Social Media Advertising
Outsourcing & consulting
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Client Management & CRM
from 11 USD for hour
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Consulting
from 11 USD for hour
Portfolio
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Brand Awarness on the US market, 20 partnership meetings
Social Media Marketing (SMM)Introduction
In the dynamic world of fashion, establishing a robust online presence is paramount.The focus of this project was to elevate a prominent brand’s #LinkedIn (Founder LI account) network in the US market, using cutting-edge content strategies and network expansion techniques.Challenges and Objectives
… The primary challenge was to revitalize the CEO & Founder LinkedIn profile, which was not fully leveraging the platform’s capabilities to engage the American audience.The objective was clear: to increase brand visibility, foster meaningful commitments, and establish a stronger digital footprint in the US.Strategy Implemented
Profile Audit: A meticulous audit was performed, enhancing every profile aspect.Key elements such as comprehensive field completion, strategic use of UTM tags, and creator mode activation were addressed, as well as the 'talks about' and 'featured' sections.Content Creation: 8 thematic posts per month were crafted, each carefully tagged with relevant hashtags and scheduled at peak times for optimal engagement.Audience Targeting: A tailored approach was taken to identify and engage an audience specific to the brand's niche by leveraging boolean search keywords and ensuring content reached the most relevant viewers.Automated Communication: Systems were put in place for automated communication, streamlining interactions with the audience and fostering a sense of community around the brand.Data Export: A comprehensive LinkedIn network database was exported, capturing over 16 parameters to track growth and engagement and to refine future marketing strategies.Results
The strategic overhaul of the LinkedIn profile led to impressive results:
Profile Optimization: The audit and subsequent optimizations led to a 44.3% acceptance rate, significantly expanding the CEO’s network with 800+ connections
Partnership Building: The carefully curated content achieved a 21% reply rate, demonstrating high engagement with the target audience and allowing the setting up of 20 partnership meetings with fashion industry leaders within two months.Analytics Insight: The exported data provided deep insights into the network's growth, helping in continuously refining the brand's LinkedIn strategy and collecting their emails for other marketing campaigns (Facebook Ads, Email Marketing).Conclusion & Future Recommendations
The strategic enhancements to the LinkedIn presence significantly increased brand awareness and engagement within the US market.The metrics tell a story of success: followers increased by 1028, profile views by 1200, and 16,000 impressions of content.Such growth not only shows the brand’s expanding influence but also sets a firm foundation for continuous engagement and market penetration.Moving forward, it is recommended to maintain the momentum by:
Continuing to refine content strategy based on engagement analytics.Further personalizing automated communication to foster deeper connections and partnership-building
- Exploring LinkedIn's new features for additional content visibility.- Regularly update the database export strategy to harness network insights for targeted marketing efforts.This case study serves as a testament to the power of a well-executed #LinkedIn strategy in the fashion and clothing industry, highlighting the importance of a strong digital presence in expanding market reach and engaging with a broader audience.
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LinkedIn Network Expansion (HealthCare)
Lead Generation & SalesDuring one year of work with the client, I’ve expanded LinkedIn networks on three accounts, which increase brand awareness in the target market (EU, MENA), and made a lot of valuable acquaintances.
Chief Executive Officer LI account - 3800 (+ 2500 industry connections)
Chief Product Officer LI account - 1850 (+ 1500 industry connections)
… Business Development Manager LI account - from scratch +1000 industry connection
The main advantages that were gained from LI network:
- Arranging 163 meetings with Buyer Personas according to ICP
- 20 paid customers
- Receiving feedback after the trial regarding the promoted product (necessary features, functionality, improving UI/UX)
Building a referral partnership network that helps to boost sales
- Understanding of the market structure and launching Account Based Marketing strategy
- LinkedIn Company Page + 2300 followers
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Could outreach campaign
Lead Generation & SalesThe main goal of this campaign was to book meetings for product demonstration and discuss potential collaboration. The campaign was launched from the CPO LinkedIn account.
Period: 1 month
Audience: Europe, size 11-200
… Industry: Pharmaceutical, Research Services
Buyer Personas: CEO, Managing Director, Chief Medical Officer
Total funnel 258
Reply rate - 26% (67)
Meetings – 9% (24)
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Linkedin Leadgeneration
Lead Generation & SalesPeriod 1 month
Audience: Europe, size 11-200, Industry: HealthCare
Buyer Personas: CEO, Managing Director, Chief Medical Officer
Total funnel 897
… Connection rate – 30 % (274)
Reply rate - 13% (111)
Meetings – 13
Reviews and compliments on completed projects 1
18 March 2024
79 USD
The Prof. SMS (SMM) on LinkedIn
Quality
Professionalism
Cost
Contactability
Deadlines
Дякуємо за кваліфіковану та розгорнуту консультацію. Все швидко, відповіді на всі запитання та незрозумілі моменти, тепер є розуміння куди та як рухатись далі в Linkedin та як взаємодіяти контентом із аудиторією соцмережі.
Olha Bazarna
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