🚀 Product UI/UX Designer | B2B & B2C | CRO | Design Audit 🚀
I help products become more user-friendly, efficient, and conversion-focused. I have 5 years of experience in UI/UX design, with 2 years as a Product CRO in a product company. I have worked with both Ukrainian and international companies, creating functional and scalable solutions for B2B and B2C products.
✅ Latest Case Study (Updated 24.01.2025):
Website Redesign for a Global Esports Service Provider
My client was a service provider specializing in gaming and esports consulting. Initially, the company operated only in the local market, but after a shift in business strategy, they decided to expand globally. This required not just a visual redesign, but a complete UX overhaul and a revamp of the order flow to align with the new business model.
In addition to adapting the website for the global market, two key goals were set:
- Reducing user friction during the order process, which would directly impact conversion rates.
- Minimizing customer support workload, as a significant amount of resources was spent facilitating communication between clients and service providers.
Solutions & Approach
1️⃣ Conversion Rate Optimization (CRO)
- Conducted a full UX audit, identifying bottlenecks in the user journey.
- Redesigned the order flow, reducing unnecessary steps, eliminating redundant fields, and simplifying navigation.
- Added dynamic guidance tools to enable users to select services without contacting support.
- Result – Conversion rate increased from 1.3% to 2.3% after implementation.
2️⃣ Scalability & Design System Unification
- Developed a standardized design system and reusable page templates.
- This made it easier to scale service offerings without requiring custom interfaces for each new service.
3️⃣ Automation of Client-Service Provider Communication
- Implemented direct communication between clients and service providers via an internal chat.
- This led to a 70% reduction in customer support workload, as most inquiries were now resolved directly between users.
4️⃣ Admin Panel Optimization & Order Processing Efficiency
- Redesigned the admin panel to centralize all essential functions for managers.
- Introduced new analytics and tracking metrics to improve service efficiency and quality control.
- As a result, average order processing time decreased by 200%, significantly improving operational performance.
Results
✅ Conversion rate increased from 1.3% to 2.3%
✅ Customer support workload reduced by 70%
✅ Scalable design system implemented
✅ Order processing time reduced by 200%
🔹 This case study demonstrates how a data-driven UI/UX approach can improve not just product usability but also key business metrics and operational efficiency.
What can I do for your product?
✔ Boost conversion (CRO): identify UX issues, test solutions, and implement optimal strategies
✔ Develop or improve a design system: streamline UI components, creating a cohesive visual language
✔ UX audit: in-depth analysis of your website/app with actionable recommendations for UX improvement
✔ Prototyping & UX testing: build interactive prototypes to test user flows before implementation
✔ Design for web platforms, SaaS, and mobile applications
Why work with me?
🔥 Business-driven design: every decision is focused on increasing your revenue
⚡ Clear and effective communication: I understand tasks precisely and stay in touch
🎯 Deep product and user research
📊 Long-term collaboration: I prefer projects where I can contribute to product growth, rather than one-off tasks
Charity/non-profit organization?
I take no more than one project per month, in any case leave a request to mail or here. We'll see :)
