Dmytro Nikitishyn
Expert in eCommerce Website Audits — I help online stores grow sales
Offer Dmytro work on your next project.
Private message 
Vinnytsia,
Ukraine
15 days 20 hours back
available for hire
3 Safes completed
1 year back
5 clients
age 38 years
on the service 10 years
Rating
Average rating
Language proficiency level
Українська: fluent
Русский: upper-intermediate
English: pre-intermediate
Polski: pre-intermediate
CV
🛒 eCommerce Website Audits Focused on Results: SEO ✦ Usability ✦ Technical Health ✦ Competitor Insights
Hi! I'm Dmytro Nikitishyn. I’ve been working with websites since 2008 — technically, strategically, and systematically.
Today, I focus exclusively on auditing online stores because often you don’t need a new site — you just need to understand why the current one isn’t selling.
🛠️ My experience and approach:
✔ 15+ years in web development
✔ Specializing in online store audits (technical, SEO, UX/UI)
✔ Results: more traffic, better conversions, higher Google visibility
✔ Work with WooCommerce, Opencart, PrestaShop, and other CMS
✔ Reliable — always available, even a year after the project ends
My audits are deep and actionable — not just a checklist of issues.
Here’s what I do best:
SEO Audit (🌐) — remove barriers preventing your site from ranking
Usability Audit (🖱️) — improve user experience and boost conversions
Technical Audit (⚙️) — speed up your site and clean up messy code
Competitor Analysis (📊) — find out what top-performing stores do better
Comprehensive Audit (🔍) — full-site review: structure, content, tech
I don’t just point out problems.
🎯 I show you exactly what to fix to get visible results this month.
My principles:
📌 Honesty — you get the truth, not just a pretty report
📌 Clarity — practical, no-fluff recommendations
📌 Support — I’ll help, even months after delivery
📌 Ownership — I treat your site like it’s mine
🔧 Want to know why your site isn’t converting?
📊 Need an audit with real, actionable insights?
💬 Message me — I’ll tell you what can be improved right now.
🛠️ Tools: GA4, GSC, Ahrefs, Screaming Frog, Serpstat
💬 Contact: Telegram, Email, Freelancehunt
💳 Payment: PrivatBank, FOP account
Skills and abilities
Design & art
Promotion
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Contextual Advertising
from 34 USD for project
- Email Marketing
- Link Building
- Marketing Research
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Search Engine Optimization (SEO)
from 226 USD for month
- Search Engine Reputation Management (SERM)
- Social Media Advertising
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Website SEO Audit
from 23 USD for project
Outsourcing & consulting
Portfolio
- All works 89
- Search Engine Optimization (SEO) 2
- Logo Design 14
- Banners 12
- Web Design 3
- Online Stores & E-commerce 3
- Print Design 2
- Marketing Research 1
- Website Development 21
- Web Programming 4
- HTML & CSS 1
- Contextual Advertising 7
- Social Media Marketing (SMM) 1
- Exhibition Booth Design 3
- Website SEO Audit 7
- Video Advertising 1
- Social Media Page Design 2
- Business Card Design 2
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SEO and UX/UI Audit for a Medical Laboratory
Website SEO Audit
Client:
A medical laboratory — a company providing diagnostic and laboratory testing services for patients and clinics.
My approach:
… I conducted an SEO audit and a technical analysis of the website. Identified critical issues affecting indexing, loading speed, and user experience.
Provided clear recommendations on site structure, content optimization, and usability improvements.
Result:
Improved the website’s technical quality, accelerated Google indexing, and enhanced navigation convenience for users.
Hashtags:
#SEOAudit #MedicalWebsite #UXAudit #TechnicalSEO #HealthcareSEO #WebsiteOptimization #NikitishynAudit
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Case: Increasing Average Order Value through Cart Recommendation
Website SEO Audit
Key Results:
+14% growth in Average Order Value (AOV)
+19% increase in Units Per Transaction (UPT)
… +22% of users added at least one product from the “Frequently Bought Together” block
Recommendation block CTR reached 11.3%
Average time spent in the cart increased by 9 seconds
Cart abandonment rate remained stable
The new approach became the foundation for future on-site personalization
Client:
Industry: Online store for electrical equipment and related products
Target region: Ukraine
Services provided: UX/UI optimization, mathematical model development, recommendation system implementation
Company size: Large online store with thousands of SKUs
Goals and Objectives:
Increase average order value without discounts or promotions
Increase the number of items per order
Use existing sales data to generate personalized recommendations
Retain users at the cart stage
Workflow:
Problem:
The previous "Added to cart" logic provided no motivation to buy additional products. After clicking “Buy,” the user only saw a simple confirmation message without any product suggestions.
Approach:
A mathematical model was developed to generate recommendations based on historical data: “Users who bought this item also bought…”. This list appears in a pop-up cart after a product is added.
Challenges faced by Nikitishyn:
No ready-made module supported the custom recommendation logic
Maximum speed was crucial — recommendations had to load instantly
The pop-up window couldn’t be overloaded — only relevant products were allowed
Solution:
Developed a custom logic for product associations
Built a lightweight block displaying up to 4 frequently co-purchased products
Enabled quick-add functionality directly in the cart pop-up
All changes were tested via A/B testing before launch
Results:
In just the first few weeks:
– AOV and item count per order started growing
– Users actively interacted with the new block, adding suggested items
– Business achieved profit growth without discounts through effective upselling logic
#eCommerceAudit #UXUI #CartOptimization #AverageOrderValue
#RecommendationSystem #Personalization #SmartCart #AOVgrowth
#ConversionOptimization #UserBehavior #DigitalCommerce #ClientCase
#Nikitishyn #EcommerceGrowth #NoDiscountStrategy #UPT #AIRecommendations
#RetailTech #DataDrivenUX #CaseStudy
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Case: Boosting Repeat Sales with Discount Tiers
Website SEO Audit
Key Results:
+21% of users registered after viewing the discount scale
Increased share of orders from returning customers
… +16% more repeat purchases among authorized users
Improved motivation to increase order value by progressing to the next group
Discount interface became clear and transparent for customers
Reduced support requests regarding “why the discount wasn't applied”
Increased number of registered users in overall traffic structure
Client:
Industry: Online store for electrical equipment
Target region: Ukraine
Services used: UX/UI improvements, personalization logic, OpenCart development
Company size: Large company with a complex discount and customer group system
Goals and Objectives:
Encourage site registration
Increase average order value
Boost the percentage of repeat orders
Visualize the benefits for authorized users
Workflow:
Problem:
Visitors didn’t understand the value of registration — no clear discounts, bonuses, or incentives. Existing customers didn’t know they could receive higher discounts by moving to another group.
Approach:
We implemented a dynamic scale in the personal account that shows:
– the customer’s current group
– available discounts for each group
– what is required to move to the next group (total spend, number of orders, etc.)
Challenges faced by Nikitishyn:
OpenCart doesn't support such a scale by default
Logic for purchase tracking and group updates had to be implemented correctly
The interface had to remain simple and user-friendly
Solution:
A custom “My Discount” block was added to the personal account
The scale displays current group, future levels, and discount percentages
For unregistered users, a message explains that a personal discount will be granted after registration
Interface was styled consistently with the rest of the account area
Results:
After implementing the new discount scale:
– More users registered on the site
– More customers aimed to upgrade their group via extra purchases
– Average order value increased among authorized users
– Fewer discount-related support queries
The store gained an effective tool for motivating and retaining customers
#eCommerceAudit #UXUI #CustomerRetention #OpenCartDevelopment
#LoyaltyProgram #ConversionOptimization #UserExperience #EcommerceStrategy
#DigitalMarketingUkraine #ClientCase #Nikitishyn #EcommerceGrowth
#B2CEcommerce #Personalization #DiscountSystem #CaseStudy
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SEO Recommendations, UX/UI Audit
Website SEO Audit
Client:
Niche: Product analytics service for marketplaces (OLX, Prom, etc.)
Target region: Ukraine
… Services provided: SEO audit, UX/UI audit, functional analysis, CRO recommendations
Company size: Small business with a SaaS model
Goals I set while working on the website:
Increase average order value and number of items per order
Improve user experience
Enhance the site’s technical quality for better Google rankings
Define SEO and CRO (Conversion Rate Optimization) priorities
My approach:
I conducted a full SEO and technical audit, analyzed user behavior scenarios, and proposed over 20 targeted technical and UX improvements that helped increase the website's efficiency.
Hashtags:
#EcommerceAudit #AverageOrderValue #CRO #UXAudit #SEOAudit #OpenCartAudit #TechnicalSEO #ConversionOptimization #UserExperience #SchemaMarkup #CartRecommendations #PopupCart #SpeedOptimization #CoreWebVitals #GoogleRanking #PageSpeedInsights #LinkBuilding #SchemaOrg #EcommerceWebsiteAudit #NikitishynAudit
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Certificate "Marketing Analytics"
Certificate "Marketing Analytics"
Date: 06 February 2025
Laba confirms the participation of Dmytro Nikitishyn in the course "Marketing Analytics".
… Dmytro Nikitishyn received the certificate after successfully completing the course, which covers important aspects of digital marketing, including:
Overview of key marketing channels and metrics
- Overview of platforms and tools (including practical use of Tableau)
- Market and audience research
- Traffic measurement and analysis
- Product marketing and analytics
- Product analytics for mobile applications
- Customer lifetime value
Hashtags:
#MarketingAnalytics #DigitalMarketing #Certification #LabaAcademy #OnlineCourses #Marketing #Analytics #BusinessDevelopment #Learning #Freelance
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Certificate "PPC Specialist"
This certifies that Dmytro Nikitishyn has successfully completed the distance course "PPC Specialist" provided by Internet Marketing Academy WebPromoExperts.
Completion Date: 26.11.2018
… Signed by: Director of Business Development, WebPromoExperts and Webpromo
Voronyuk A.A.
Hashtags: #PPC #DigitalMarketing #GoogleAds #WebPromoExperts #Certification #PPCSpecialist #MarketingAcademy #Freelance #OnlineCourses #BusinessDevelopment
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Google Ads - Measurement Certification
Online Stores & E-commerce
Certificate: Google Ads - Measurement Certification
Date: April 12, 2025
Issued by: Google / Skillshop
… Certified in digital advertising measurement and optimization using Google Ads tools. Demonstrates the ability to track and analyze conversions, apply the right attribution models, and translate marketing goals into actionable metrics to improve campaign performance.
#GoogleAds #ConversionTracking #DigitalMarketing #AttributionModel #MarketingAnalytics #PPCSpecialist #AdOptimization #PerformanceMarketing #GA4 #FreelanceMarketing
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Conversion Optimization Certification Exam
Online Stores & E-commerce
Certified by Google in Conversion Optimization with a focus on mobile experiences. This certification confirms my ability to assess and improve user experience, implement best practices for mobile performance, increase personalization, and collaborate with teams to boost conversion rates across digital platforms
#ConversionOptimization #GoogleCertification #MobileUX #UserExperience #Personalization #MarketingPerformance #UXDesign #DigitalStrategy #A/BTesting #FreelanceUX
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Case: Improving the Personal Account Functionality
Website SEO Audit
Key Results:
Improved usability of the personal account across all devices
… Reduced workload on support (fewer chat/call inquiries)
+27% increase in repeat visits from registered users
+18% more items saved to wishlists
Users started leaving product reviews more frequently
+36% more interactions with the "Recently Viewed Products" block
Optimized menu structure and navigation logic
Client:
Industry: Online store for electrical equipment
Target region: Ukraine
Services provided: UX/UI audit, functionality development, module integration
Company size: Large retail network with online sales
Goals and Objectives:
Improve the usability of the personal account
Increase user engagement after login
Reduce the number of support inquiries on basic issues
Add new useful features based on market leaders' practices
Workflow:
Problem:
The old personal account was functionally limited and did not encourage user interaction. Key features like order status history, recently viewed items, and personal offers were missing, resulting in user disengagement.
Approach:
We analyzed the personal account structures of leading Ukrainian eCommerce platforms. Based on this, we compiled a functional list and implemented it using OpenCart modules and custom development.
Challenges faced by Nikitishyn:
The review module did not support listing previously ordered products – custom development was needed
New interface elements had to be styled without disrupting the site's design
Solution:
Expanded the account menu: added "My Bonuses", "Personal Offers", "Recently Viewed", "Waiting List", "My Reviews"
Added profile editing functionality
Implemented a reminder logic to prompt users to review previously purchased products
Results:
After implementation:
Increased interaction with personalized sections
Significant drop in support queries related to order tracking
More users saved products to their wishlists and returned to viewed items
More product reviews were submitted
The personal account became competitive with market leaders
#ecommerce #onlinestore #uxdesign #webdevelopment #seoexpert #digitalstrategy
#seoaudit #conversionrate #userexperience #ecommercemarketing #growthhacking
#webaudit #websiteoptimization #digitalgrowth #uxaudit #technicalseo
#marketingstrategy #aov #onlinesales #storeaudit
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Google Analytics Certification
Marketing Research
Certificate: Google Analytics Certification (GA4)
Date issued: 09.04.2025
Issued by: Google / Skillshop
… Description:
Confirms advanced knowledge of Google Analytics 4, including event tracking, conversions, audiences, report creation, and user behavior analysis.
Skilled in setting up analytics for websites, tracking traffic sources, and making data-driven marketing decisions.
I apply GA4 in:
— eCommerce website audits
— marketing campaign optimization
— improving website structure based on data
— building custom reports for clients
#GoogleAnalytics #GA4 #AnalyticsExpert #DigitalMarketing #Freelance #eCommerceAudit #WebAnalytics #DataDriven #SkillshopCertified
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45 USD Context Advertising - Tension Relay in the Rosette
Contextual Advertising
Configuration of contextual advertising for the online store for the sale of tension relay in Vinnice.
Customer: LedTorg
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45 USD Context Advertising - LED lamps in Vinnice
Contextual Advertising
Configuration of contextual advertising for the online store for the sale of LED lamps in Venice.
Customer: LedTorg
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45 USD Context Advertising on Strength Roofs
Contextual Advertising
Configuration of contextual advertising for the site for the installation of tight roofs in Kiev.
Customer: Vse-potolki
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45 USD Context Advertising - Strength roofs in Kiev
Contextual Advertising
Configuration of contextual advertising for the site for the installation of stretched roofs in Kiev.
Customer: Art-de-Pari
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45 USD Context Advertising for Car Rental
Contextual Advertising
Set contextual advertising for the car rental site without a driver in Kiev and the region.
Customer: Avprokat
Reviews and compliments on completed projects 5
2 May 2025
45 USD
Usability audit of the online store
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for analyzing my online store
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18 April 2025
23 USD
Need a marketing consultant
Quality
Professionalism
Cost
Contactability
Deadlines
Dmytro is a true professional in his field. He conducted a website audit, detailed everything thoroughly, and provided comprehensive answers to all questions during the consultation. His interest in the project is evident — he gave useful recommendations for implementation over the next 3 months. We recommend him if you need a quality website audit!
4 May 2016
17 USD
Creating a Lending website
Quality
Professionalism
Cost
Contactability
Deadlines
A very comprehensive specialist, he did everything carefully, quickly and beautifully. I recommend as a good specialist.
20 November 2015
5 USD
Blogging for Joomla Technical Themes
Quality
Professionalism
Cost
Contactability
Deadlines
I recommend Dmitry, as a good specialist, who has a good approach to work, performs everything in time, on schedule.
2 October 2015
10 USD
Remove the defects on the photo
Quality
Professionalism
Cost
Contactability
Deadlines
I am pleased with the collaboration with this executive. Dmitry managed to deal with the task quickly and quality. I will be working with him in the future and I will advise others.
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Development of an online store on PrestaShop
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45 USD
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68 USD
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45 USD
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180 USD
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Freelance project
609 USD
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