Valerii Hirich
We hire smart people so they guide us, not the other way around.
Offer Valerii work on your next project.
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Offer work
Warszawa,
Poland
7 hours 42 minutes back
available for hire
2 proposals made
age 33 years
on the service 7 months 13 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: advanced
Русский: advanced
CV
I am Valery, a digital marketing specialist with over 8 years of practical experience in achieving results in the field of paid traffic (Google, Bing, Facebook, Instagram, and TikTok Ads). I have managed budgets of over $200,000 per month on a single project, and total advertising expenses exceed $12 million. In September 2024, we spent a record $987,689!
🤔Why me?
💥Proven experience in various niches. I have worked with companies from different industries, including:
- E-commerce and DTC brands
- Real estate
- Cryptocurrency and fintech
- EdTech (online schools, courses, and training programs)
- Local businesses (restaurants, salons, cleaning services, HVAC, automotive and repair services)
- IT projects (SaaS, apps, and software development companies)
💥Campaign management at all stages
From creating high-quality advertising materials to setting up pixel tracking and targeting the right audience, I'll take care of everything to ensure your campaigns deliver measurable results.
💥Strategic optimization for maximum impact
Through daily monitoring, testing, and optimization, I continuously improve campaign performance to help you achieve your goals while making the most of your advertising budget.
💥Clear and transparent reports
You will receive simple and practical weekly reports so that you always know how your campaigns are performing and where your investment is going.
💪Services I offer:
- Development and implementation of strategies tailored to your project
- Setting up and running advertising campaigns
- Building ad funnels
- Accurate tracking of advertising data
- Creatives and copywriting for them
- Daily advertising management
- Weekly reports and coordination of tasks for the following week
- Keyword and audience research
- A/B testing of ads
- Creation of UTM tags
- Setup of Google Analytics, GTM, conversion tracking, Google Data Studio, Ads Editor configuration
- Audit of Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads advertising campaigns
I am here to help. With a data-driven approach, creative experience, and dedication to results, I guarantee that your advertising efforts will bring the desired success.
📩 Send me a message now - choose to work for results!
Skills and abilities
Programming
Design & art
Services
Photo, Audio & Video
Promotion
- App Store Optimization (ASO)
- Contextual Advertising
- Email Marketing
- Lead Generation & Sales
- Link Building
- Marketing Research
- Public Relations (PR)
- Search Engine Optimization (SEO)
- Search Engine Reputation Management (SERM)
- Social Media Advertising
- Social Media Marketing (SMM)
- Teaser Advertisements
- Website SEO Audit
Outsourcing & consulting
Portfolio
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750 USD Facebook Ads | E-Commerce $13600/month Ad Budget | +455% ROAS
Social Media Advertising
The advertising campaign lagged far behind competitors and did not emphasize the uniqueness of the Artworks offer that was presented on the website. The investment in advertising did not bring the expected results.
What was done:
- Optimization of advertisements
… - Expansion of keywords
- Working with negative keywords
- Testing and finding working audiences in PMax campaigns
- Testing and finding working audiences in Demand Gen campaigns
- Testing and searching for working advertisements
- Optimization of campaigns by location
- Optimizing campaigns through working with audiences
The Facebook Ads for Art campaign achieved an exceptional average return on ad spend (ROAS) of 455% in Europe. The customized ad creatives reached the target audience more effectively, resulting in increased engagement. Optimization not only maximized the reach and visibility of the campaign, but also minimised costs, helping to increase ROAS.
Facebook Ads Manager
Social Media Marketing
Facebook Advertising
PPC Campaign Setup & Management
Facebook Ad Campaign
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750 USD Facebook Ad Campaign | Facebook Ads Manager | Meta Ads | Remarketing
Social Media Advertising
The client contacted us with the problem of finding the target audience. The client's main product is a picture. His main request was to customize his ads to the target audience and reduce the purchase price.
After auditing the account, we saw that the campaigns were set up without interests or demographics and using only the Advantage campaign setting. With these settings, the client was getting a very low ROAS due to very expensive ad buys and a lack of understanding of the target audience algorithm, which led to a very large audience for such a budget and a narrowly focused product. Also, the client used static banners that gave a very low CTR.
… Management plan:
1. Research and analysis:
- Identify the target audience
- Market analysis of this product (research on how competitors advertise their products)
2. Preparing an advertising campaign:
- Setting up the catalog for further advertising
- Change the approach to advertising content
3. Launching an advertising campaign:
- Advertising formats (static banners, Video ads, catalogs)
- Campaign goals (traffic, purchase, remarketing)
- Targeting (detailed targeting, similar audience, remarketing)
4. Optimization and scaling:
- Performance analysis
- Testing
- Scaling
5. Additional measures:
Changing the landing page on the site and further forming a new landing page for collecting leads.
By implementing our unique advertising strategy, we quickly found the target audience that the client was not able to reach and increased their ROI. Through constant testing of a large number of hypothetical audiences and the introduction of additional advertising content such as UGC videos, promotional videos, site directories, and interest-based targeting, we successfully identified the most sensitive audience segments. Once we reached the required volume of purchases, we scaled our performance even further by launching Lookalike campaigns, which accelerated our overall growth. Going forward, we are focusing on optimizing campaigns, expanding geographically, and increasing the visibility of clients' paintings.
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750 USD Facebook Ads E-commerce | ROAS x6 | Facebook Ad Manager
Social Media Advertising
The client contacted us with a problem of low ROI and high cost of customer acquisition.
The main request was to increase the profitability of the product - to achieve a minimum break-even ROS of x4.
In addition, the client wanted to improve brand awareness in the market.
… After conducting a detailed audit of the account, we found campaigns set up without narrowing the audience by interests or demographics and using only the Advantag campaigns setting. With such settings, the client received a very low ROAS due to very expensive ad buys and a lack of understanding of the target algorithm, which led to a very large audience for such a budget and a narrowly focused product.
Management Plan:
1. Research and analysis
- Identifying the target audience
2. Preparing an advertising campaign
- Creating a new format of creo UGC
- Connecting the catalogue to the advertising account
3. Launching an advertising campaign
- Advertising formats: UJGC, Video advertising, Catalogues
- Campaign goals: sales, remarketing
- Targeting: detailed targeting, similar audience, remarketing
4. Optimisation and scaling on top creatives
- Testing
- Scaling
5. Additional measures:
- Creating promotions to encourage repeat purchases
- Involving micro-influencers to improve awareness
By implementing our customised advertising strategy, we quickly achieved a lower cost per acquisition and significantly improved our return on investment in fixed assets.
Through constant creative testing and the introduction of UGC video and interest-based targeting, we successfully identified the most sensitive audience segments.
Once we reached the required purchase volume, we scaled our performance even further by launching Lookalike campaigns, which accelerated overall growth.
Going forward, we are focusing on optimising campaigns, expanding geographically and increasing brand awareness in international markets.
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750 USD Google Ads Manager | Google Ads Shopify | Google Ads E-commerce
Social Media Advertising
The client was looking for ways to expand sales and new marketing channels. The client had never used Google Ads but needed to increase his sales. Especially since he knew that all his competitors were advertising.
Management plan:
1. Optimization of created campaigns
… 2. Launching and testing new ad units with new interests
3. Launch new geo audiences
4. Launching geolocal audiences to reduce cost per customer
5. Testing new creatives, strategies, campaigns
Thanks to our campaign optimization strategy, proper audience segmentation and reaching out to new geofences, we were able to cut our cost per customer almost in half, but still achieved a ROAS of 489% (while achieving a ROAS of 600% in hot months).
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Facebook Ads | Forex Trading | $3000/month budget | ROAS + 320%!
Social Media Advertising
The main goal of the Forex Academy's client was to stay on a closed Telegram channel. His pain was the high cost per subscriber; the previous agency could not reduce the price below $1.5
Management plan:
1. Optimize existing campaigns
… 2. Launching and testing new ad units with new interests
3. Launching new geo
4. Launching geo-local audiences to reduce the cost per subscriber
5. Testing new creatives
Thanks to our campaign optimization strategy and the setup of competent audience segmentation and introduction to new geos, we managed to reduce the cost per subscriber by almost three times, thereby achieving a ROAS of 320%.
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Facebook Ads | Real Estate | European Market | 243% ROAS
Social Media Advertising
The client struggled with ineffective targeting and low audience engagement in their marketing campaigns. Despite significant advertising spend, the client found that their adverts were not resonating with their target audience resulting in a lack of meaningful interactions and conversions. After thoroughly analyzing the advertising account, we came across the following client's pains. High purchase price on the site, high frequency of impressions, and high CPM. The client's request was to reduce the cost per purchase and increase the ROI of the campaign. Which we did with success.
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Google Ads | Software | Budget $2800 | CPC $26.09
Contextual Advertising
The advertising campaign significantly lagged behind competitors and did not highlight the uniqueness of the offer presented on the website. Investments in advertising did not yield the expected results, leading to certain losses.
Monitoring and analyzing the effectiveness of advertising campaigns, based on which we began to adapt the advertising to the target audience, to emphasize the uniqueness of the product and the advantages of purchasing. We reviewed and redistributed the advertising budget to focus on the most effective channels and strategies, as well as identified new, more profitable audiences and concentrated the main budget on them.
… Management plan:
- Optimization of advertisements.
- Expansion of keywords.
- Working with negative keywords.
- Testing and finding effective audiences in Performance Max campaigns.
- Testing and finding effective audiences in search campaigns.
- Testing and finding effective advertisements.
- Optimization of campaigns by location.
- Optimization of campaigns by working with audiences.
The Google Ads campaign for EasyWeek achieved excellent metrics for cost per registration in Europe. Customized advertising creatives reached the target audience more effectively, leading to increased engagement. Optimization not only maximized the campaign's reach but also minimized costs, contributing to an increase in conversions.
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Google Ads | E-Commerce | Gaming Accounts | CSGOsmurfkings.com
Contextual Advertising
The client was looking for ways to expand sales and open new distribution channels. His website had long been in search results and had good SEO metrics, but he needed to increase sales, especially since he knew that all his competitors were engaged in advertising.
After a thorough analysis of the existing niche and competitors, we developed an action plan for the coming months and began its implementation. We focused on two aspects: search promotion and trade. The goal was clear — not just to scale, but to turn negative ROI into positive. The plan included launching and testing a large number of new campaigns and destinations.
… Management plan:
1. Creation and optimization of advertising campaigns.
2. Development of creatives and texts.
3. Audience segmentation.
4. Optimization of the user journey.
5. Analytics and adjustments.
By expanding geography and narrowing the audience, we managed to identify the most effective connections and achieve incredible growth of 200%. Our partnership continues to define success in the digital sphere, setting new standards for visibility, engagement, and financial return.
Result:
Advertising budget $6791, ROAS +200%, Cost per purchase $27.60
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Facebook Ads | Real Estate Europe | Budget $7566 | ROAS +230%
Social Media Advertising
The client, Rentumo in Denmark, was struggling with ineffective targeting and low audience engagement in its marketing campaigns. Despite spending heavily on advertising, the client found that their ads were not resonating with their target audience, resulting in a lack of meaningful interactions and conversions. The client's main pain point was the high cost per purchase on the website and low CTR.
Management plan:
1. Creation and optimization of advertising campaigns.
2. Development of creatives and texts.
… 3. Audience segmentation.
4. User journey optimization.
5. Analytics and adjustments.
During our management, we were able to identify the most effective connections and achieved an incredible 230% growth!
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Google Ads | Real Estate | USA | Budget $13820 | CPC $30.65
Contextual Advertising
A client from the US wanted to increase conversions to their campaign. He had not used advertising before and came to us.
After carefully analyzing the ad offer and audiences, we customized ads in a narrow GEO to cover only the target audience.
Management plan:
- Launching search campaigns
… - Testing performance audiences in PMax campaigns.
- Testing performance audiences in Demand Gen campaigns.
- Banner testing.
- Optimizing campaigns by location.
- Optimizing campaigns by narrowing audiences by age and interests.
- Ad optimization
Through a thorough analysis of the real estate niche of selling homes for cash, a strategic combination of targeted advertising, data analytics, and ongoing optimization, we achieved an average asking price of $30.65
Our partnership continues to redefine digital success by setting new standards for visibility, engagement, and financial return
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Facebook Ads | Auto Service Station | ROAS +254%! | Poland
Social Media Advertising
The client was launching his business in Poland. He knew the benefits of his product but did not know how to sell it in his country.
We developed a strategy to promote his Instagram and collect applications for further service offerings.
The strategy was to promote its service through a large number of channels and cover 3 languages at once, which could be potential customers.
… The plan also included the development of a quiz with which customers could leave their requests, and the sales department could process these requests without any problems.
Management plan:
1. Testing different languages and audience interests
2. Testing a large number of creatives to determine the most profitable half of the campaign
3. Development of a quiz page for collecting applications for the service
4. Launching campaigns for the interested audience segment
The result in the first month of cooperation
Using tests, we identified the best audience and the service that converts best with the highest conversion rate. This later allowed us to test ads for more expensive services and also to get expensive services signed up with minimal advertising costs.
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Insta TikTok website
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200 USD
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