Contextual Advertising · Social Media Advertising
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PMax/Shopping for B2B
Contextual Advertising
The goal of the campaign is to increase sales of consumables for tire fitting. In the first month of the campaign, the results are as follows:
- Clicks: 2,850
- Impressions: 67,300
- Conversions: 58.57
- CPA: 142 UAH
Work that was completed:
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152
GDN B2B campaign (equipment for service stations)
Contextual Advertising
media advertising in Google Display Network
Campaign goal: increase brand awareness and target actions on the website
Results for the month:
Impressions - 207,000
Clicks - 4,250
Conversions - 156
Advertising budget: ₴ 4,230
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140
Google Certification
Contextual Advertising
received a certificate in launching search campaigns in Google Ads
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138
Search campaign for B2B (tire fitting machines)
Contextual Advertising
Before launching the campaign:
— Collected commercial semantics for the category of tire fitting machines
— Structured ad groups by types of machines
— Negative keywords to filter out non-target traffic
— Optimization of ads for query relevance…
