Contextual Advertising
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Flower shop
Contextual Advertising
Context and Initial Situation
The client is a flower shop with a delivery service. The work began with a deep audit of the current advertising account over the past 3 months. At first glance, the account generated many conversions (774 conversions…
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98
Travel insurance
Contextual Advertising
The work was conducted in the insurance niche, which is traditionally characterized by high competition in the auction and consistently high cost per click. Campaigns were launched in a complex market environment where CPC directly affects the…
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98
Furniture in Latvia - Riga | Commerce | Google Ads
Contextual Advertising
Client – an online furniture store in the Latvian market. The work began with an audit of the existing but ineffective advertising account. The main problem was incorrect optimization: the system was trained on all possible micro-conversions, such as…
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82
Perfume Store
Contextual Advertising
The client came with a specific request to launch contextual advertising to drive traffic to the website from scratch. Previously, the client only had experience with targeted advertising on Meta and decided to expand to other traffic sources.
Before…
