Contextual Advertising · Social Media Advertising
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Microdosing (dietary supplements): x15 purchases and income of 285,000 UAH
Contextual Advertising
The client is an online store in the microdosing and dietary supplements niche. At the start of the collaboration, the advertising was formally working, but it was impossible to assess real effectiveness due to broken tracking, blocked products in…
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Pizza delivery in Ivano-Frankivsk: -77% CPA and +716% conversions
Contextual Advertising
The client is a pizza and sushi delivery service in Ivano-Frankivsk. Initially, the advertising was already running but yielded limited results: low traffic, few orders, and an inflated cost per conversion.
Point A:
Impressions: 20,900
Clicks: 1,180…
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Medical laboratory: 627 conversions at 50 UAH each
Contextual Advertising
Point A — what the client came with
- Few active campaigns that did not cover all areas
- Applications came in unevenly, without a predictable flow
- CPA was inflated relative to the market
- Campaigns were not divided by services — everything in one…
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Solar panels: 337 UAH per application due to segmentation of directions
Contextual Advertising
The client — a company specializing in the installation of solar power plants — came in 2023 with two active directions: green tariff and solar power systems for homes. The cost per lead at the start was 652 UAH, the campaign structure was minimal,…
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Women's lingerie brand: ROAS 500% and +31% value without changing the budget
Contextual Advertising
The client is a women's lingerie and swimwear brand with four product categories: pajamas, lingerie, sexy lingerie, and swimwear. Before the collaboration began, advertising was already running, but without a clear campaign structure, problematic…
