Competitor analysis
67 USD Technical assignment: Analysis of marketing and sales funnels of competitors (coffee niche)
1. Objective of the task
Conduct a comprehensive analysis of competitors' marketing, their sales funnels, advertising strategies, and traffic sources to identify effective models for attracting customers and sales.
2. Companies for analysis
https://www.instagram.com/kyiv_city_roast
https://www.instagram.com/roast_one
https://www.instagram.com/3champsroastery
https://www.instagram.com/coffee_together_ua
https://www.instagram.com/minelly_coffee2.0
3. What needs to be analyzed
3.1 Marketing and positioning
Target audience
Main USP
Content strategy
Types of sales messages
3.2 Sales funnel
Customer entry point (advertising, social media, SEO, etc.)
User journey to purchase
Lead magnets used
Warm-up and closing the customer
Call-to-action
3.3 Advertising
Examples of advertising creatives (Meta Ads, TikTok Ads, etc.)
Ad formats
Offers
Where the traffic leads (website, Direct, forms, etc.)
3.4 Scripts and communications
Examples of correspondence (if available)
Analysis of dialogue structure
Methods of closing the sale
3.5 Traffic sources
Instagram / Facebook
TikTok
SEO (search traffic)
PPC (contextual advertising)
Other sources
4. Analysis tools
Be sure to attach screenshots from traffic analysis services (for example: SimilarWeb, Meta Ads Library, etc.).
5. Result format
The report should include:
Analysis of each company separately
Comparative table of competitors
Diagrams of current sales funnels
Conclusions: what works best
Recommendations for implementation
6. Requirements
Only current data
Specificity without general phrases
Maximally practical conclusions
Client's review of cooperation with Olga Dmytrik
Competitor analysisEverything is fine, there were questions, I received answers to them.
Freelancer's review of cooperation with Viktor Kondratiuk
Competitor analysisPositive person, clear terms of reference. Easy communication.
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5 days223 USD
5 days223 USD
Hello.
I see a serious list of competitors. I think most marketers will just scroll through their Instagram and take screenshots.
I work differently — I use an AI stack (Perplexity + NotebookLM) for in-depth data analysis.
My approach (Reverse Engineering):
1. Data Collection (Perplexity): I don't just look at posts. I search for any digital footprint of competitors: reviews on third-party resources, mentions on forums, hidden advertising offers. I find what they are trying to hide.
2. Insight Synthesis (NotebookLM): I upload data arrays into the neural network to extract:
… - "Red Flags" (Deal Breakers): What customers really complain about (delivery, grind, service), even though everything looks nice on Instagram.
- "Hidden Delights" (Delighters): Little things that make customers come back.
- Job-to-be-Done: What real task the customer is solving by buying from them (it's not just "having a coffee").
Funnels: I will analyze their scripts and lead magnets to show you the "gaps" in their sales that you can exploit.
Result: Not just a "table of competitors," but a strategic report with ready-made hypotheses for implementation, built on the analysis of hundreds of data points, not on intuition.
Yes, this is an unconventional way to perform the task, but incredibly effective; hardly anyone will manually sift through 200+ sources for each of the companies and then analyze all this information.
I have worked using this method with many diverse companies; I can share examples (without confidential data) in private messages.
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Winning proposal3 days67 USD
1449 24 3 Winning proposal3 days67 USD
Hello, I am ready to quickly and efficiently complete the task. I have experience in performing similar tasks. I suggest discussing the details in private messages.
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4 days67 USD
691 3 0 4 days67 USD
Hello!
I have experience conducting such analyses, and I also work in marketing.
I will gladly help with this task 🙌
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2 days67 USD
519 14 1 2 days67 USD
Good day! I am interested in your project! I am ready to start working on it! I am waiting for your response!
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4 days67 USD
693 15 0 2 4 days67 USD
Good day! I have reviewed the technical specifications! The tasks are clear and understandable, I will complete them in 3-4 days! I will provide the report in Word and PDF, I will be happy to help you!
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7 days178 USD
951 11 0 7 days178 USD
Hello. This is exactly what I have been doing for the last few years. I have experience in such analysis and additional marketing research for launching new products. I can provide a detailed analysis of these businesses.
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