Advertising Office of Google Ads
The task:
Audit the Google Ads advertising cabin (conversions are traced, but as correct as possible - from August 2021)
Type of activity:
The Services. Legal assistance in the DTP. Independent car testing
The goal:
Identify the weaknesses
Determine the growth vectors
Give a forecast for the improvement of key indicators: Conversion Coefficient Conversion Cost Conversion
The advertisement gave good results from August 2021 to February 2022. Showed in Kiev and Kiev region.
After the renewal of the summer of 2022 and the introduction of changes the effectiveness of the RK decreased: the indications fell 3 times the price for conversion to UAH decreased despite the change in the course, slightly decreased the price per click in UAH.
In the future: Systemic management of the advertising office Increasing the number of received conversions with a lower conversion price Adding new keywords to your account Creating new advertising campaigns under hypothesis
Applications 1
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Kyiv