Website audit of eastroute.com

Search for potential affiliates;

Check the quality of text optimization;

Check for the presence of phone and address;

Plagiarism on the site (non-original text);

Snippets in Yandex and Google;

Number of internal links to landing pages;

Number of duplicate links on the page;

Links to other sites;

Keyword stuffing in the text;

Keyword stuffing in meta tags and H1;

Excessive bold text;

Multiple repetitions of the same word in a sentence;

Bigrams perplexity in text and meta tags;

Trigrams perplexity in text and meta tags;

Spammed headings;

Thin pages (with very little text volume);

Pages without outgoing internal links;

Check the relevance of queries to landing pages;

Pages closed from indexing;

TITLE=DESCRIPTION;

TITLE=H1;

DESCRIPTION = H1;

Short TITLE, DESCRIPTION;

Number of indexed pages in Yandex and Google;

Closed from indexing in Robots, noindex, nofollow, rel=canonical;

Presence of landing pages in sitemap;

Lost landing pages;

Change of landing page URLs;

Adult content on pages;

Negative content on pages;

Pages with text in noindex;

Similar pages.

Errors 403, 404;

Errors 500, 503, 504;

Unavailable pages;

Pages with frame/iframe;

Critical HTML errors;

HTML validation errors;

Multiple redirects;

Lost images;

Lost JS;

Lost CSS;

Lost Files;

More than one TITLE tag;

More than one DESCRIPTION tag;

More than one KEYWORDS tag;

More than one H1 tag;

Extraneous tags in headers;

Pages with rel="canonical";

Domain glue;

Pages containing broken links;

Proper handling of 404 errors;

Pages without unique images;

Images with empty alt and title;

HTML optimization for mobile;

HTML size optimization;

Loading time;

Very large pages;

Sitemap validator;

Present in sitemap but not found during site crawl;

Present in sitemap but closed from indexing;

Not in sitemap but allowed for indexing;

Identification of 26 types of errors in Robots.txt;

SSL certificate analysis (7 factors);

Presence of the site in blacklists;

Code error spikes;

Accessibility analysis from different User-Agents;

Accessibility analysis from different countries;

Presence of cloaking on the site;

Presence of search bot blocking;

Different server response for mobile;

Mixed content;

Links to compromised domains.