Audit and promotion strategy in Google Maps for the interior building materials showroom
Audit and promotion strategy in Google Maps for a building materials showroom: from reach to visits.
1. European building materials showroom in Kyiv. Specific niche - during correspondence.
We are already advertising on Google, but we see potential for improving our organic and paid presence in Google Maps. Our main goal is not just "views," but physical visits of clients to the showroom.
2. Task objective
We need a comprehensive analysis of our Google Business Profile and the development of a promotion roadmap that will distinguish us from competitors.
3. Key blocks for analysis (what we want to see in the proposal):
Current account audit: analysis of design, content relevance, visual quality, and completeness of filling.
Reputation management: analysis of work with reviews and suggestions for improving rating/trust.
Content strategy: recommendations for publications (updates, promotions, articles) that work best in the interior design niche.
Competitor analysis: comparison of our visibility and design with top market players in Kyiv.
Local promotion (Local SEO): how we can rise higher in the search results for key queries without direct advertising.
Advertising optimization: suggestions for setting up campaigns specifically aimed at "store visits".
4. What we expect from the candidate:
We are not looking for performers for "filling hours." We need an expert who, in response to this request, briefly describes:
Their experience in local promotion (preferably in retail or design niches).
Hypothesis: what do you think is currently the most important for conversion from Google Maps to a real visit?
What analytics tools do you use to track results?
5. Work result:
Document (presentation or PDF) with a detailed audit, comparative table of competitors, and step-by-step action plan.
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