B2B COLD EMAIL STRATEGY (England)
About the business
We are a British business in the field of coaching and leadership development.
We have our own physical product that is used to enhance team conversations and develop managers.
We are now launching a B2B outbound direction to scale sales in the UK.
This is a strategic project, not a mass mailing.
About the product
Our product:
a physical tool for teams
used in:
team meetings
1:1 managerial sessions
leadership workshops
engagement sessions
ready to use
easy to implement
a cheaper alternative to external training
We plan to sell:
individual decks
corporate sets (3 - 10+ decks)
Context
We are launching a 3-month pilot.
Goal:
to sell 50+ sets
to test cold email as a stable acquisition channel
Target audience:
HR
L&D
People & Culture
Talent Development
Managers
Geography: United Kingdom
Company size: 50-500 employees (open to your justification)
What we want to see from you
We do not provide a rigid structure.
We want to see your strategy.
In the proposal, please describe:
Your vision for a 90-day strategy.
ICP segmentation.
Recommended company size and why.
Product positioning in email.
Email sequence logic.
Approach: conversation-first or direct-to-purchase.
Infrastructure:
domains
tools
deliverability
GDPR
Volume of mailing by months.
KPI and realistic benchmarks.
How you optimize the sales of sets.
Main risks and their minimization.
Requirements
UK-only targeting
GDPR-compliant
Focus on a long-term system
No aggressive spam
Professional B2B tone
Please indicate in your response
90-day roadmap
Expected metrics
Tools
Examples of similar cases
Your decision-making logic
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Victor, congratulations! With experience in Genesis and Ajax Systems, I am used to building systems where automation works at the Enterprise level. For your British project, I propose not just a mailing list, but an autonomous marketing asset that will address lead generation turnkey. Instead of manually sifting through databases, we implement a system that independently finds, analyzes, and "warms up" the client to a state of readiness to purchase. The result in 90 days: We will not just sell 50+ sets. You will receive a scalable infrastructure that will generate 10-15 quality calls every month at the cost of electricity. You focus on the product — the technology takes care of the negotiations. If you are interested, write to me privately.
Similar completed project: Автоматизация Notion - LinkedIn
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200 2 0 Good day!
I specialize in developing commercial proposals.
I create the design of the letter, then I do the HTML layout.
I can compile a database of addresses. I can send out letters.
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377 2 0 Hello! After reviewing your project, I am ready to start working on it. I can offer optimal solutions to achieve the best result.
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