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Name brand : Mariana Omèro
1. Brand Story
Mariana Omèro is a luxury brand founded in 2018, specializing in bags . The brand's philosophy revolves around creating high-quality, handcrafted pieces that are both sustainable and ethically produced.
2. Target Audience
The ideal customer is a professional woman aged 18-55, who is self-employed or has a stable, continuous income. She values professionalism, authenticity, and sustainability.
3. Product Line
The brand offers a range of leather bags and evening bags. The focus is on clean, high-quality leather and modern designs.
4. Marketing Channels
Mariana Omero markets its products through an online store and Instagram. A physical store in Egypt is also planned for the future.
5. Competitors
The brand sees all global brands as competitors, specifically mentioning Coach, Karl Marc Jacobs, Louis Vuitton, and Prada.
6. Brand Identity
What sets the brand apart? The main differentiators are the high quality of the materials and the unique, classic, and modern designs.
Visual Style: The brand’s visual style is classic and modern.
Color Palette: The preferred colors are Camel, Black Cherry, Pink, Gray, White, and Black.
Fonts: The brand needs a professional to design a logo and select appropriate fonts. The preference is for a mix of classic and modern fonts, such as Times New Roman and Helvetica.
7. Communication Style
The brand’s communication with customers should be elegant.
8. Packaging Elements
The brand requires a complete packaging set, including:
Box
Card
Dust bag
Shopping bag
9. Technical Preferences
File Format: The preferred format for brand identity documents is PDF, as it is easily shareable and ready for print.
Print-ready versions: Print-ready versions of the designs are required.
Flexibility: The brand book should be editable for future updates and potential minor changes to the brand name.
10. Project Timeline and Budget
Deadline: The requested deadline for the project is within one month.
Budget: The budget is open for discussion.