Branding, Brand, Identity and Brand
1 .* Identification of the firm style.** Analyze the current elements of the company style and provide expert recommendations for improvement.This includes upgrading our logo, color scheme, printing and other visual elements so that they better match the values of our brand and market position.2nd* Developing a brand strategy.** Consider the existing brand strategy and propose improvements.Focus on market positioning, target audience analysis and competitive differentiation to enhance our brand’s influence in the household electronics sector.Three* Documentation and reporting.* Create detailed reports documenting the analysis, proposed changes and implementation plans for both improving the corporate style and for improving the strategy.Specific tasks and stages:
**Primary assessment (step 1):** Provide a thorough analysis of the existing brand and strategy.Give a detailed assessment report that will indicate the strengths and weaknesses and areas to improve.- **Strategy Forming (Phase 2):** Develop an enhanced brand strategy with a focus on market positioning and attracting the target audience.Imagine a strategic plan with clear goals and practical steps.**Firma Style Updates (Step 3):** Improve updated firm style, including visual and communicative elements.Give the templates and the justification of the proposed changes.- **Final presentation (Step 4):** Imagine a comprehensive brand development plan combining identity and strategy aspects.This should include the guidelines for implementation and indicators of success.- Get to know our breakdown on specific tasks here: https://docs.google.com/document/d/1rNcODKzlN5VeK675QAY9nouYLmDKsfIMXvHvShO6lJE/edit?usp=sharing.
- See the current brands and progress: https://www.figma.com/file/iFtUHydnpiOnYydC7VbsDk/Malinto?type=design&node-id=0%3A1&mode=design&t=E7kGUEEjhF5KUb1G-1
* Requirements for candidates: * Certified experience in brand development and strategy in the household electronics sector.- Portfolio demonstrating previous work in projects on the creation of corporate style and strategy.Ability to work in a team and receive feedback.thank you.
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Behance
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