Develop a conversion design for a landing page to sell the product - "Portrait/Painting as the Perfect Gift".
The main task is to convince the user that a portrait is exactly what they are looking for: a universal gift solution that meets their needs and doubts.
The design must be adapted for GEO SEO to ensure good visibility and ranking in search engines.
The goal is to capture the user's attention from the first seconds and convince them that this is the best gift solution: emotional, unique, and memorable. The design should address all customer objections (doubts about quality, timing, results) and lead to a purchase.
Important: the structure and visuals should enhance trust, demonstrate the value of the product, and guide the user to the target action (ordering).
Links to the product description and customer needs are below - 2 links
Currently, a prototype is being created in stage 1. But the entire task is described below
Task - First UX prototype, then UI design
Stage 1:
1 - Start with the prototype
What should be included:
page structure
block placement
CTA logic
user journey
For example from the technical task:
- Hero → benefits → styles → configurator → trust → CTA (this is the sales funnel)
- Development of blocks
For example:
Block "What the client receives"
Not just: icons + text
It needs to clearly show - visually how/what "is included in the price"
- explain the feeling of benefit Information should not be ambiguous or unclear, but very clear and shown
scenario (flow)
- entered → saw → became interested → selected → ordered
- 2- Configurator block
- It needs to be:
- prototyped separately
- UX tested separately
Stage 2:
UI design:
Stage 3:
Preparation for layout
✔ Auto Layout
✔ Components
✔ Variants
✔ Layer naming
✔ UI kit
Responsive