Project Brief for the Pilot Premium Magazine FeliFam
🎯 Goal of the Pilot Issue
• Create the first magazine FeliFam in a premium format.
• Quickly release it for print to test customer perception.
• Establish a foundation that can later be scaled.
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📐 Format and Materials
• Size: A4 (210 × 297 mm).
• Volume: 56–72 pages.
• Paper:
• Internal pages — matte coated 150–170 g/m².
• Cover — 300 g/m², soft touch + logo embossing in silver/gold.
• Binding: glue binding (perfect binding).
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🧩 Structure of the Pilot Magazine
1. Cover
• Logo FeliFam (embossing).
• Minimalist visualization photo.
• Slogan: “Every child's room deserves to be a masterpiece.”
2. Endpaper
• Solid color from the FeliFam palette.
• Caption: FeliFam. Premium design for children's and playrooms.
3. Table of Contents
• Concise: numbers + section titles.
4. Introductory Spread (2 pages)
• Family photo (Antonio, Victoria, Herman, Melania).
• Caption from the FeliFam family:
“We believe that every child's room should inspire the child and help them unlock their potential. This magazine is about how we create such spaces.”
5. Section “About FeliFam” (4 pages)
• Philosophy: a child's room as an investment in the child's future.
• Why projects are only “turnkey.”
• Geography and mission.
6. Projects (core of the magazine)
• 12 projects × 4–6 pages.
• Project structure:
• Spread (2 pages) — visualization.
• Implementation photos (2–3 photos).
• Details (1 page): furniture accents, decor.
• Emotion (1 page): quote from parents or photo of the child in the room.
👉 On average: 5 pages × 12 projects = ~60 pages.
7. Section “Customer Reviews” (4 pages)
• Photos + short quotes from parents.
8. Section “Our Team” (4 pages)
• Victoria as the creative soul of FeliFam (portrait + short text about her approach).
• Photos of designers, craftsmen, installers at work.
• Text: “We are a team that creates unique spaces for children. Each project for us is not just an interior, but a new family story.”
9. Conclusion (2 pages)
• Short final message:
“We create a space where children grow up happy.”
• Contacts, website, Instagram, QR code.
10. Back Cover
• Minimalism: logo + phrase.
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🎨 Design and Layout
• Colors: corporate FeliFam + white space.
• Typography:
• Headlines — premium serif.
• Main text — modern sans serif.
• Atmosphere: like in AD or Kinfolk, but more compact.
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📦 Brief for Freelancer (Pilot)
1. Create the magazine FeliFam in A4 format, 56–72 pages.
2. Prepare the layout for print (CMYK, 300 dpi, PDF/X-1a).
3. Prepare a PDF version for online distribution.
4. Use provided materials: visualizations, implementation photos, family photos, team photos, reviews.
5. Structure — as described above (with an emphasis on projects).
6. Make the design and layout at the level of premium magazines (AD, Elle Decoration, Vogue Living).
