Packaging design
93 USD MAIN BRIEF: Modern Heritage — Reinterpreting Cultural Identity through Packaging Design
You are invited to develop packaging design for a traditional or culturally significant product. Your goal is to provide a modern perspective on heritage-based products while preserving their original stories and authentic identity.
This project invites you to explore how visual language, typography, color, illustration, structure, and materials can be used to reflect cultural richness while remaining appealing to the global market.
You must:
Select a product with cultural roots (for example, rahat-lukum, Japanese miso paste, Ghanaian shea butter, Mexican mole paste, Indian incense).
Investigate its visual history, cultural context, and audience perception.
Develop packaging solutions for three products, demonstrating brand integrity and variability.
Use illustration and hand-drawn graphics as key communicative elements.
Consider sustainability, functionality, and sensory experience.
My project involves creating a packaging concept for homemade lemonade inspired by Odessa. The design will include:
Illustrations of typical Odessa courtyards, streets, and coastal landmarks
Bright and playful elements that convey a summer mood
A QR code with classic Odessa jokes to share the unique humor and spirit of the city
The goal is to create packaging that is not only visually appealing but also carries the cultural flavor of Odessa, connecting the product to its roots in a fun and memorable way.
take screenshots of all steps, preferably in Adobe Illustrator, and give me a link for editing
The project is in English
Applications 1
Client's review of cooperation with Andrey L.
Packaging designOverall, the work was done well and within the agreed deadlines. The collaboration was not easy, as it was challenging for us to agree on a shared vision for the project, so some stages required additional clarifications and revisions. The performer is diligent and responsible, but our approaches to design differed.
Freelancer's review of cooperation with client
Packaging designThe employer is decent, has always been in touch and responded promptly to questions. The task setting at the beginning was somewhat unclear, but during the work process, all points were clarified. Overall, I am satisfied with the collaboration, I recommend.
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5 days107 USD
5 days107 USD
Good day.
I am interested in your project. I am ready to collaborate.
I would be happy to discuss all the details with you.
More work at the link
Behance
Feel free to reach out.
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Winning proposal6 days93 USD
Winning proposal6 days93 USD
Hello,
Thank you for your detailed brief — it is very inspiring. Here’s my proposal for your project:
Solution:
I suggest creating packaging for a line of three lemonade flavors, all united by the theme of Odessa’s cultural identity.
The main visual elements will include illustrations of Odessa courtyards, coastal streets, and iconic landmarks in a playful, bright style.
… To emphasize the local character, the design will integrate a QR code with classic Odessa jokes, offering a unique cultural experience.
Typography will combine modern readability with accents inspired by vintage Odessa posters.
Example (partial preview):
Imagine the front label with a stylized illustration of an Odessa courtyard with hanging laundry and a sea breeze motif. Around it, playful hand-drawn lemon slices and waves form a decorative frame. (This is just one of the elements — the full composition will be developed in the final version.)
Timeline:
Research and moodboard: 1 day
First draft concepts: 3 days
Finalized designs with Illustrator screenshots: 6–7 days total
Cost:
Full project (3 packaging concepts + editable Illustrator files + step-by-step screenshots + link for editing): $100.
Additional information needed from you:
Exact lemonade flavors (3 types).
Required packaging format and dimensions (bottle, label, can, etc.).
Preferred color palette (if any).
Technical requirements for printing (if you already know them).
Discount option:
If you provide clear references and shorten the number of iterations, I can reduce the total cost by up to 15%.
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Portfolio: Behance
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