Design of a vertical advertising banner
1. General Information
Brand: NIC
Field: dental instruments
Specialization: instruments for endodontic treatment (root canal treatment)
Usage format: exhibitions, offline marketing
2. Size and Orientation
Size: 60 × 160 cm
Orientation: vertical
Preparation for printing
3. Purpose of the Banner
Create a strong first impression
Convey a sense of high quality, reliability, and professionalism
Show that NIC is a manufacturer of a full range of endodontic instruments, allowing the doctor to get everything needed from the beginning to the end of treatment in one place
4. Mandatory Information (must be on the banner)
Brand name: NIC
Slogan: For better endo
Company experience: over 20 years of manufacturing
Certification:
certified in Ukraine
CE (Europe)
FDA (USA)
Where to buy:
official company website
messengers and phone of the sales department
dental stores and distributors across Ukraine
(specific contacts will be provided to the performer after the work begins)
QR code for Instagram
with a caption that says:
useful and informative content
new products
contests and events
5. Key Messages to Visually Convey
high and stable quality
reliability
professional tool for practicing doctors
full range of endodontic instruments and solutions
everything needed for endodontics — in one brand
6. Design and Style
modern
clean, professional
without clutter, without "gaudiness"
targeted at a medical and professional audience
design should be easily readable from a distance
7. Creative
The company will provide photos and materials, but they may not be sufficient
The designer must be creative and able to independently enhance the visuals
The brand color is intentionally not specified — the designer is invited to propose their own justified color solution
8. Expectations from the Performer
experience in commercial/exhibition design
understanding of medical or professional themes will be an advantage