✅ BRIEF FOR DESIGNER

Project: Presentation design for the event agency SuperToy

Task: Create a modern, premium visual style for corporate clients' presentations.

🎯 General Concept

The presentation should look like a product of a strong event agency:

👉 modern

👉 expensive

👉 minimalist

👉 emotional

👉 without visual noise

We sell not services —

we sell emotions and experiences.

This should be felt in every slide.

🔥 Key Design Principle

❗ Each slide — like an advertising poster.

Not a document.

Not a commercial proposal.

But a visual impact.

📊 Presentation Structure

There will be two types of slides in the presentation.

✅ Type A — Image Slides (30–40%)

Task: convey scale, level, and trust in the brand.

Examples:

• Impact screen
• Who we are
• WOW projects
• Emotions
• Scale
• Our approach

Format:

• Photo or video full screen
• Minimum text
• Large headline
• Lots of “air”

👉 No overloaded elements.

✅ Type B — Concept Slides (60–70%)

This is the main part of the presentation.

Each slide — a separate theme of team building.

For example:

• Super Mario
• Team building picnic
• Family Day
• Sports format
• Quest
• Fun casino

and others.

🎨 Visual Formula of the Slide (MANDATORY)

Background:

✔ Live photo

✔ Full screen

✔ Emotional

✔ No collages

Add:

👉 light dark gradient

(so that the text is easy to read)

⚠️ The gradient MUST NOT make the photo “dirty” or too dark.

Headline:

• IN CAPS
• Very large
• Modern font
• No boxes

Example:

TEAM BUILDING PICNIC,

THAT RELOADS THE TEAM

Subheadline:

1 short phrase.

Not a paragraph.

Example:

Balance of relaxation and engagement — the perfect format for a strong corporate culture.

❗ WHAT NOT TO DO

(very important)

🚫 text blocks

🚫 colored backgrounds

🚫 frames

🚫 complex graphics

🚫 lists on half a slide

🚫 overloaded compositions

👉 Minimalism = premium quality.

🔥 Style to Aim For

Not a government presentation.

Not a tender document.

But a style of:

👉 top event agencies

👉 premium brands

👉 Apple / Netflix approach

Lots of air.

Clean compositions.

Large typography.

✏️ Fonts

Use modern grotesques.

Suitable directions:

• Manrope
• Inter
• Helvetica Now
• Gilroy
• SF Pro

⚠️ Do not use outdated corporate fonts.

🎬 Additional Visual Technique (MANDATORY to propose)

Break slides

Sometimes there will be slides with just one phrase between blocks.

For example:

People don’t remember the script.

They remember emotions.

Fullscreen.

Lots of air.

This creates a sense of premium quality.

📦 What We Provide

From the client’s side:

✔ texts

✔ photos

✔ structure

✔ meanings

Designer’s task:

👉 only visual design.

🎯 What We Expect from the Designer

Need to propose:

👉 2 style options for Type A

(image slides)

👉 2 style options for Type B

(concept slides)

After approval — all design is done in the chosen style.

⚡ Important Design Task

The presentation should create a feeling:

👉 “These guys do events of a different level.”

Not just team building.

But a strong corporate experience.

🔥 Success Criterion

When the client opens the presentation —

they should feel the desire:

👉 to work specifically with us

👉 to discuss the project

👉 to know the cost