Presentation Designer
✅ BRIEF FOR DESIGNER
Project: Presentation design for the event agency SuperToy
Task: Create a modern, premium visual style for corporate clients' presentations.
🎯 General Concept
The presentation should look like a product of a strong event agency:
👉 modern
👉 expensive
👉 minimalist
👉 emotional
👉 without visual noise
We sell not services —
we sell emotions and experiences.
This should be felt in every slide.
🔥 Key Design Principle
❗ Each slide — like an advertising poster.
Not a document.
Not a commercial proposal.
But a visual impact.
📊 Presentation Structure
There will be two types of slides in the presentation.
✅ Type A — Image Slides (30–40%)
Task: convey scale, level, and trust in the brand.
Examples:
- Impact screen
- Who we are
- WOW projects
- Emotions
- Scale
- Our approach
Format:
- Photo or video full screen
- Minimum text
- Large headline
- Lots of “air”
👉 No overloaded elements.
✅ Type B — Concept Slides (60–70%)
This is the main part of the presentation.
Each slide — a separate theme of team building.
For example:
- Super Mario
- Team building picnic
- Family Day
- Sports format
- Quest
- Fun casino
and others.
🎨 Visual Formula of the Slide (MANDATORY)
Background:
✔ Live photo
✔ Full screen
✔ Emotional
✔ No collages
Add:
👉 light dark gradient
(so that the text is easy to read)
⚠️ The gradient MUST NOT make the photo “dirty” or too dark.
Headline:
- IN CAPS
- Very large
- Modern font
- No boxes
Example:
TEAM BUILDING PICNIC,
THAT RELOADS THE TEAM
Subheadline:
1 short phrase.
Not a paragraph.
Example:
Balance of relaxation and engagement — the perfect format for a strong corporate culture.
❗ WHAT NOT TO DO
(very important)
🚫 text blocks
🚫 colored backgrounds
🚫 frames
🚫 complex graphics
🚫 lists on half a slide
🚫 overloaded compositions
👉 Minimalism = premium quality.
🔥 Style to Aim For
Not a government presentation.
Not a tender document.
But a style of:
👉 top event agencies
👉 premium brands
👉 Apple / Netflix approach
Lots of air.
Clean compositions.
Large typography.
✏️ Fonts
Use modern grotesques.
Suitable directions:
- Manrope
- Inter
- Helvetica Now
- Gilroy
- SF Pro
⚠️ Do not use outdated corporate fonts.
🎬 Additional Visual Technique (MANDATORY to propose)
Break slides
Sometimes there will be slides with just one phrase between blocks.
For example:
People don’t remember the script.
They remember emotions.
Fullscreen.
Lots of air.
This creates a sense of premium quality.
📦 What We Provide
From the client’s side:
✔ texts
✔ photos
✔ structure
✔ meanings
Designer’s task:
👉 only visual design.
🎯 What We Expect from the Designer
Need to propose:
👉 2 style options for Type A
(image slides)
👉 2 style options for Type B
(concept slides)
After approval — all design is done in the chosen style.
⚡ Important Design Task
The presentation should create a feeling:
👉 “These guys do events of a different level.”
Not just team building.
But a strong corporate experience.
🔥 Success Criterion
When the client opens the presentation —
they should feel the desire:
👉 to work specifically with us
👉 to discuss the project
👉 to know the cost
Applications 6
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