(I will provide links and materials.)
Task 1 (step by step)
1. Analysis of options and goal setting:
Familiarize yourself with each store option and budgets.
Define the campaign goals and objectives for the selected store.
Select one of the listed store options, considering the birth season: (Summer only)
Winter — Option 1: Pet store in Kyiv. Targeting the entire city. Budget 20,000 UAH.
Spring — Option 2: Plumbing store in Odesa. Targeting the entire city. Budget 30,000 UAH.
Summer — Option 3: Bicycle store in Kharkiv. Targeting the entire city. Budget 350,000 UAH.
Autumn — Option 4: Sportswear store in Vinnytsia. Targeting the entire city. Budget 25,000 UAH.
2. Creating a media plan:
Considering the budgets, develop a distribution of advertising budget across different channels and advertising formats (e.g., social media, contextual advertising, retargeting, etc.).
Set key metrics for measuring the effectiveness of each channel.
3. Preparing creatives and Unique Selling Propositions (USP):
Develop creatives (ads, banners, videos, etc.) for each store.✅done
Formulate unique selling propositions (USPs) for each store to be used in advertising materials.
Submission format
Create a Google Docs document presenting the media plan for each store, including samples of creatives and USPs.
Acceptance criteria
Logic and clarity of the media plan.
Distribution of the budget across different channels and advertising formats.
Creativity and attractiveness of the developed creatives.
Clarity and appeal of the USPs.
Task 2
(step by step)
Create a website using any website builder. One landing page is sufficient. The website should have a form — this is enough to complete the task. If you already have your own website, use it.
Create your own pixel for web analytics.
Install Google Tag Manager on your website for better management of tracking and analytics.
Set up the pixel on your website via Google Tag Manager.
Configure tracking for any target button, preferably form submission, to monitor user actions on the site.
Submission format
Link to your website with the installed pixel and tracking.
Screenshots of Google Tag Manager configuration and the pixel.
Acceptance criteria
Presence of the pixel installed on the website via GTM.
Successfully configured tracking of the target button, e.g., form submission.
Task 3 (step by step)
Copy the file from the link and open it for editing. (I will send it)
Go through each row of the report and fill in missing data based on available information.
After completing the data filling, analyze the campaigns based on the updated report. Highlight key metrics such as CTR, conversion cost, ROI, etc.
Justify your conclusions about campaign effectiveness, explaining why you arrived at these conclusions.
Submission format
Updated report with filled-in data and comments on campaign analysis.
Acceptance criteria
All missing data in the report are filled in according to available information.
Conclusions on campaign effectiveness are justified and supported by analysis of key metrics.
Freelancehunt
