Targeting Meta
(I will provide links and materials.)
Task 1 (step by step)
1. Analysis of options and goal setting:
Familiarize yourself with each store option and budgets.
Define the campaign goals and objectives for the selected store.
Select one of the listed store options, considering the birth season: (Summer only)
Winter — Option 1: Pet store in Kyiv. Targeting the entire city. Budget 20,000 UAH.
Spring — Option 2: Plumbing store in Odesa. Targeting the entire city. Budget 30,000 UAH.
Summer — Option 3: Bicycle store in Kharkiv. Targeting the entire city. Budget 350,000 UAH.
Autumn — Option 4: Sportswear store in Vinnytsia. Targeting the entire city. Budget 25,000 UAH.
2. Creating a media plan:
Considering the budgets, develop a distribution of advertising budget across different channels and advertising formats (e.g., social media, contextual advertising, retargeting, etc.).
Set key metrics for measuring the effectiveness of each channel.
3. Preparing creatives and Unique Selling Propositions (USP):
Develop creatives (ads, banners, videos, etc.) for each store.✅done
Formulate unique selling propositions (USPs) for each store to be used in advertising materials.
Submission format
Create a Google Docs document presenting the media plan for each store, including samples of creatives and USPs.
Acceptance criteria
Logic and clarity of the media plan.
Distribution of the budget across different channels and advertising formats.
Creativity and attractiveness of the developed creatives.
Clarity and appeal of the USPs.
Task 2
(step by step)
Create a website using any website builder. One landing page is sufficient. The website should have a form — this is enough to complete the task. If you already have your own website, use it.
Create your own pixel for web analytics.
Install Google Tag Manager on your website for better management of tracking and analytics.
Set up the pixel on your website via Google Tag Manager.
Configure tracking for any target button, preferably form submission, to monitor user actions on the site.
Submission format
Link to your website with the installed pixel and tracking.
Screenshots of Google Tag Manager configuration and the pixel.
Acceptance criteria
Presence of the pixel installed on the website via GTM.
Successfully configured tracking of the target button, e.g., form submission.
Task 3 (step by step)
Copy the file from the link and open it for editing. (I will send it)
Go through each row of the report and fill in missing data based on available information.
After completing the data filling, analyze the campaigns based on the updated report. Highlight key metrics such as CTR, conversion cost, ROI, etc.
Justify your conclusions about campaign effectiveness, explaining why you arrived at these conclusions.
Submission format
Updated report with filled-in data and comments on campaign analysis.
Acceptance criteria
All missing data in the report are filled in according to available information.
Conclusions on campaign effectiveness are justified and supported by analysis of key metrics.
No need to launch anything, all of this should be purely demonstrative to show understanding of this topic. The main thing is to describe everything and add screenshots at some specified stages, fill in the already prepared table. For understanding people, this will be simple
Запускати нічого не потрібно, все це повинно бути просто демонстративно, щоб показати розуміння цієї теми. Головне розписати все та додати на деяких зазначених етапах скріни, заповнити вже готову таблицю. Для розуміючих людей це буде просто
Applications 1
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30 days445 USD
30 days445 USD
Hello!
I see you are looking for a specialist who will take on SMM and truly deliver results — without delays and "let's try and see how it goes."
Why me?
✅ I am in the TOP-3 on Freelancehunt in the SMM category
✅ Over 10 years of experience — I know how social media algorithms work and what wastes the budget
✅ 300+ successfully completed projects — from small businesses to major brands
… ✅ I work with almost any budget — know how to "maximize" even with limited resources
Portfolio and reviews:
🔗
Freelancehunt
Let's discuss how I can help you achieve your goals. Contact me by clicking the message button near my profile.
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30 days445 USD
603 1 0 30 days445 USD
🤝 Welcome, my name is Oleksandra, I am the owner of the marketing agency ALEKSA TARGET GROUP
All-Ukrainian marketing agency that received a quality award in 2023-2024 and we continue to work🔥
👌 We are a powerful team together with SMM specialists with more than 100 promotion areas since the start of our work and over 200 satisfied clients.
We can conduct full and comprehensive promotion on social networks and not only.
🔝🚀What is included in our services?
…
- Photo, video content🎥
- Monthly content plan with the creation of both expert and creative posts, with subsequent organic and paid promotion ✔️
Setting up advertising tools, developing business development strategies, target audience, creating and testing advertising campaigns, and much more
We work with comprehensive promotion of your business:
Facebook Ads, Google Ads, Google Analytics, and TikTok Ads.
Would you like to schedule a consultation right now?
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5 days111 USD
566 4 0 5 days111 USD
Hello, Anna!
The task is completely clear and practical.
It can be completed in 3 days.
I have a few questions for you, write to me privately and we will discuss everything in more detail.
Thank you for your attention!
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7 days445 USD
1981 18 0 7 days445 USD
Hello! I have reviewed the task. I am ready to follow the specifications step by step. But I see that there are no links to stores. Also, to determine the goal, a final objective is needed, for example sales. The marketer creates a decomposition to achieve it.
A little about myself:
*Marketer with 5 years of experience
*I work with large businesses that stay with me for a long time
*I create all advertising materials at a high level
*I launch campaigns anywhere and of any kind
*I am well familiar with the technical side of advertising accounts, there is nothing I do not know
… Currently, I am free from work, ready to start today, and the execution will take 6-7 days.
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30 days334 USD
5175 167 0 30 days334 USD
Hello
I have familiarized myself with the technical task
Please provide more detailed information in Direct
Thank you in advance
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3 days19 USD
402 2 0 3 days19 USD
Hello! I have reviewed your project and am ready to start work. I can guarantee excellent results in a short time.
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Вітаю! В вс, написано, що прокоментувати метрики. Це вже готові метрики по відкрученому трафіку чи потрібно роьити запуски?
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Доброго дня, запускати нічого не потрібно, все робиться демонстративно, це лише ДЗ з курсу, щоб показати розуміння процесів. Все орієнтовно
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Добрий день, а посилання на завдання відсутнє?
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